Nathalie Dionne
Creative Design Director/Directrice de Création, Mim/New Look
Over 10 years of international experience in creative design of women’s collections from Supplier level to Luxury Brands.
French retail chain (310 stores) owned by 2nd largest UK retailer.
Working closely with Purchasing Director and Merchandising Director
Driving forward the brand and help define signature collections “high fashion at small prices”
Providing creative directions for seasonal themes, colours, key shapes, briefing design & buying departments
Inspiring/building team commercial and design know how
Collaborating with trend agency PECLERS Paris
Creation of uniforms for worldwide launch of DAHLIA NOIR Perfume by Riccardo Tisci
Mood board, research of shapes and trims based on haute couture design, technical pack, samples fitting
2007 - 2011French brand with an international network of 400 stores. Creating fast track collections for young women at top trendy prices(annual turnover 300M €). Reporting to general brand manager. Creation of a style department to work alongside a large team of buyers and product managers, directly supervising a
team of 15 designers and graphic artists. Responsible for Press Collections and styling LookBooks/Ad campaigns.
Recent design collaboration and licences include PLASTISCINES, ADIDAS, DISNEY, ROMAIN AFFLELOU.
2006 - 2007Paris based design office. Headed the design of womenswear collections for leading Russian fashion group OGGI.(150 stores).
2004 - 2006French lifestyle brand with international flagship stores wholesaling to independent and upscale department stores worldwide (2500 point of sales).
Participated in the design and creative brief for Perfume LOL & Je t’M by Lulu Castagnette
2002 - 2004Fast track- youth driven label provided finished products to high street markets
Private label for International brands TOP SHOP, TFNC, Tally Weilj,BEBE, NAF-NAF, MORGAN
1997 - 2000Launched a high-end fashion label out of Vancouver Canada. Received tremendous response from the press and buyers. Also worked for MAC Girly Tour, Paramount, TV hosts and local artists. Exhibited at the MAGIC SHOW in Las Vegas, Set-up e-commerce www.unaworld.com
1995 - 1997Build expansive international client list, wardrobe coordination, in store events for the press, store and window displays.