Nathalie Jacquier
Integrated account director, Euro RSCG Tonic New York
In charge of offline and online communication and strategy for 3 Merck brands: Coppertone, Tinactin, Lotrimin.
Previously Global Account Direct at BETC EuroRSCG Paris for:
Danone Baby Nutrition - in charge of Europe, South America, and Africa – headquarters based in Amsterdam
• Main client contact
• Leading strategic planning for the global marketing team:
o Brand cases studies, benchmarks, trends presentations
o Active participation in international workshops, brainstorming, consumer research, brand ladder development, briefs drafting
• Multi-market ATL & BTL creative development, production
• Euro network coordination, animation and new market induction
• Leading local strategic & creative development, production
• Managing a team (3 people)
also in charge of:
La Francaise des jeux (Jeux de grattage)
Bledina
and
Hotel IBIS
New Business
• Active participation in many pitches
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