Nicolas Auger

6 years of international background in the MICE / Corporate segments
2 years of experience within the French Corporate / MICE markets
2 ½ years of team management

• Missions: Responsible of Italian market for all segments and all 6 hotels in Paris. Repositioning of Le Méridien Etoile with new standards and new clientele targeted. Assist team with refurbishment issues. Stimulate corporate production and focus on high contribution accounts. Replace DOS in her role when not in the hotel, discuss budgets and weekly forecasts. Contribute to Yield decisions and tactics on a weekly basis.
• Responsible of sales team : 10 people (6 external sales + 3 assistants)

Portfolio of clients based on 3 market sectors (Luxury goods, Energy, Car) + Italian market (all segments)
•Missions: quickly absorb Hilton rules and standards towards sales management, take ownership of portfolio (get knowledge of accounts and their importance), create a database, identify sources of business (channels), organize a sales action plan, study competitors, renegotiate rates for 2008 by participating to RFP + renewal of local contracts, find new opportunities on Italian market for all 5 hotels, participate to business focus meeting on a weekly basis to convert group business and identify need periods for each hotel.
•Results:
o Corporate = increase of ADR by 12,86 €, increase negotiated and productive accounts + clean up of the existing portfolio – focus on market share
o MICE = increase of conversation rating by 33%
o Italy = GOB +12,5%
o All segments 2007 vs 2006 = +2,4M € - portfolio of globally 10,7 M €
•Participation to road shows in Italy and organization of 2 fam trips from Italy
•Assistance to Italian Global Sales Office for all group requests and corporate negotiations
•Reference: Cécile Gouailhardou – Director of Sales - Corporate

Office opens in June 2002 after the takeover of Summit Hotels & Sterling Hotels by Preferred Hotels (today Preferred Hotel Group).
•Missions: develop all segments (travel industry, corporate and most of all MICE = generate qualified leads, negotiate and convert into definite contract)
•Results:
o Travel Industry = +28% via GDS / Italian IATA in 3 years
o Corporate = hotels included in Italian most important RFP
o MICE = targets exceeded for 3 consecutive years. Generated a total of US$ 1.2M in room revenue per year
•Organisation of road shows and fam trips
•Quarterly E-newsletter (creation and sending) to MICE database
•Search and find opportunities in the market and grow current portfolio
•Assist French office for all group inquiries and corporate negotiations
•Reference: Roberta Possenti – Regional Director of Southern Europe