Olivia Carsalade

Working on digital marketing & communications : emailings, enurturing, virtual events, web banners, search, social media...

- Manager of the IBM France Customers References program, especially to support the brand strategy 'Smarter Planet'
- Enable all IBMers to become IBM brand advocates through an improved understanding of the company and enabling sellers to properly leverage integrated IBM offerings and references.
- Support the internal communications team to deploy the corporate messages to the 11 000 employees of the company

Duties include:
- Promotion of MilleMercisMariage, the wedding list service: help the clients to manage their account on the website, management of the customers service, organization of contests, management of key words on search engine (Google, Overture, Espotting), creation of advertising for magazine
- Organization of special events to meet the clients
- Monthly preparation of analytical results for MilleMercisMariage
- Management of the customers service and meeting with clients
- Organization of contests on Internet to collect data for several clients
- Updates of millemercismariage.com website
- Daily updates of millemercis.com website

Duties include:
- Worked with several communication agencies to promote new cars
- Management of the magazine “Carte Rouge” (magazine dedicated to the clients)
- Daily updates of citroen.fr website

- Updates of citroen.com website
- Worked with a communication agency to create a website to promote new cars