Olivier AROUS

Marketing and Business development Director Managing 5 people
• Elaboration of the Marketing Strategy
• Software and Hardware Promotion, new positioning and Price definition
• Definition of Channel strategy & Channel management
• Communication Plan and PR direct management
• Direct reporting to the CEO
• Board of directors member

Main achievements:
• Launch of security offers for collaborative solutions
• Head manager for 2 product Managers , 2 communication Managers and 1 operational marketing Manager

Marketing and Business development Director
SaaS Business Model Implementation
• Elaboration of the Marketing Strategy
• Software Promotion, new positioning and Price definition
• Communication Plan and PR Agency Management
• Partnership development (Integrators, technological partners, distributors)
• Coordinator between R&D, Sales and customers.
• Direct reporting to the CEO


Main achievements:
• Increase revenues from 200K€ to 1.5M€ in one year
• Implementation of a new business model (SaaS)
• Development of new offers and new business in relation with the SaaS model

Since Sept. 2000 RENESAS – Smartcard Business Group - Revenue : 240 M€

2005 - European Telecom Marketing Manager
• Responsible for the Telecom products roadmap definition
• Promotion, Price definition and Specifications.
• Elaboration of the Marketing Strategy for the 5 coming years.
• Internal promotion to Sales and Field Marketing.
• European Promotion to Telecom Operators & Telecom Market analysis.
• European and worldwide coordinator for strategic projects.


2000 – Business Development and Product Marketing Manager
• Responsible for business development in strategic customers and in Pay TV market.
• Responsible for technical & marketing support for major Smartcard leading companies.
• Market Intelligence
• Communication Management & Press Releases.
• Member of Java Card Forum & influencing future devices specifications.

Project manager Personalization (Team Manager: 6 people)
• Global project Manager for complex new smart card
• Technical liaison between R & D and customers.
• Insuring lead-time, quality and customer satisfaction
• Product qualification definition and compliance with GSM standards

Team Manager : 6 engineers based in Paris and in Marseille.

Smartcard application fields :
Telecom : SFR in France, One 2 One in U.K., Mobistar in Belgium.
Banking: Magnetic and smart cards for BNP
Loyalty: Magnetic and smart cards for Air France, Shell, Dior…

Project manager Automation at TETRA PAK Processing
• Automation study of a refrigerated factory in Tunisia.
• Subcontractors Management.
• Software development, integration and training of the operators on site.

Software developer at UNIMETAL, ALFA LAVAL, SAUR
• Development of applications mainly around industrial data processing.