2004 - 20062004 – 2006: The Walt Disney Company – Buena Vista Games, France, Benelux & Switzerland
• Product Manager France, Benelux & Switzerland - to date
-Manage and oversee the accurate and timely provision of assets, including localising and creating packaging, manuals and in-store POS
-Implement PC & Console games product and marketing plans, helping to develop strategies at both product and category level, whilst allocating and working to the appropriate budgets
-Identify and work on marketing opportunities and product development with other Disney line of business – Toys, Publishing, DVD, Cinema, Theme Park…
-Work with third party publishers (SCEE, Nintendo & Microsoft) and Licencees on joint marketing opportunities, as well as ensuring that necessary materials are supplied and approved
-Manage the appropriate product media strategy at both a trade and consumer level, including the development of creative and booking space
-Review promotional and partnership opportunities and implemented national ones with McDonalds, Kellogg’s & Panini
-Responsible for business development from local to regional basis when applicable – key achievements for 2004/2005 are deals with Lexmark Europe, Pelikan Europe & Packard Bell Europe (over 1.5M€ Revenue)
2003 – 2004: The Walt Disney Company – Buena Vista Games, EMEA
• Marketing Coordinator EMEA
-Supported the European Marketing Director and his team in the development and execution of detailed market research, production and localization of assets and marketing presentations
-Developed extensive research regarding the acquisition of new licenses
-Gathered sales tracking data for all territories and supplied a monthly report on France (GfK), the UK (Chartrack), Germany (MediaControl) and Italy (Nielsen); supplied category analysis to support strategic planning
-Collaborated with the Business Development Manager and followed up on ITV and game on mobile projects
-Responsible for assisting the marketing team in the planning and management of select annual trade show
-General administrative duties: process purchase orders and invoices through the internal SAP system, assist in managing information across the division
