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Pascal ROSELLO

PARIS

En résumé

Originally Engineer from Agro Paris Tech (Sciences of Life) specialised in Business Management, I have developed global brand vision, creative advertising and product development excellence for more than 12 years at L’Oréal : 3 international brands, 3 divisions, 3 business models (pharmacies, mass market & drugstores, luxury shops & boutiques).
Since Aug 2014, I am the head of marketing for the Fragrances Business Unit of L’Oréal Luxe France. I am responsible for 8 luxury brands (Armani, Ralph Lauren, Diesel, Viktor&Rolf…), and my mission is focused on media spending, retailtainment and customer experience, P&L management.

My key strengths and added values :
- Marketing Excellence with a high level of expectation, for all dimensions of the mix, from the product innovation to the 360 material (retail staging, advertising, digital buzz, trade training, etc.)
- Strategic vision & long term anticipation to build solid Plans (launch, media, retail, animation)
- Fast & effective, intuitive & adaptive, complexity management, organisation & time rationalisation
- Leadership & motivation to federate people around a project with energy and respect
- Talent development : recruiting, coaching & developing the team members to reach high performance

Facebook.com/career.pascalrosello
My career Facebook page is dedicated to feature my major contributions to brands' strategies,
product innovations and advertising campaigns, with images and videos.

Mes compétences :
Advertising
Management
Marketing
Organisation
Product marketing
Strategy
P&L management
Media buying
Digital marketing
Retail marketing
Sales forecast

Entreprises

  • L'Oréal - Operational Marketing Director / Giorgio Armani Beauty & Designer Brands / L’Oréal Luxe France

    PARIS 2014 - maintenant - Portfolio of 8 selective fragrance brands with 8 different business models :
    Giorgio Armani Beauty (fragrances, make up, skincare), Ralph Lauren, Diesel, Viktor&Rolf, Margiela, Cacharel…
    - Marketing mix monitoring and spending : classical media, digital & mobile, retailainment, trade offers, exclusive animations for retailers
    - Sales forecast, Financial Budget and Trends, P&L management
    - Coordination role in the Mancom, especially with Sales & Trade
    - Direct management of 3 Armani counters (HR, sales, retail design…)

  • L'Oréal - Business Development Consultant / Biotherm General Management / L'Oréal Luxe

    PARIS 2014 - 2014 - Acceleration Plan : project leader in a global business analysis, key drivers for growth, media & retail priorities (worldwide & local), P&L analysis
    - Retail Plan : creation of new tools to monitor staging in shops with a strategic vision by Zones (launches, animations, trade offers)
    - Retail Design : new boutique design and complete new customer experience with Spa services. Brief, follow up, coordination

  • L'Oréal - International Marketing Director / Biotherm Skincare / L'Oréal Luxe L'Oreal

    PARIS 2010 - 2014 - Management and talent development of 2 marketing groups, 20 people
    - Complete brand renovation : sense of purpose, new star products, new spokespersons, premium objects, advertising layout, retail design
    - Leading the Launch Plan, Media Plan & Retail Plan with a 3-year vision
    - Daily exchanges & negotiations with Business Zones (50% for Asia)
    - Make create new concepts, unique products and convincing claims
    - Excellence and consistency of the 360 mix by coordinating the Mancom
    - Tight and clever budget monitoring : media production, travels, operating
    - Audit : helping to build a new decision process & retroplan for the Division

  • L'Oréal - International Facecare Director / Women Skincare / L’Oréal Paris

    PARIS 2007 - 2010 - Management of a strategic worldwide turnover (1 billion €)
    - Fast product development with short retroplans
    - Massive testing : CUT, BUT, call backs, concept tests, advertising tests
    - Media power : super TV productions with celebrities, 15 campaigns/year
    - Partnership with the New-York hub : local development, market tracking
    - World Days : annual big show, 45 minutes on the stage

  • L'Oréal Paris brand in L'Oreal S.A. - Project Manager on Men Care market / France Operational Marketing Direction

    2007 - 2007 - Integration (6 months) : sales representative, then Men Expert manager

  • L'Oréal - International Group Manager / Facecare, Bodycare, Suncare & Haircare / Vichy Laboratoires

    PARIS 2003 - 2006 - Management of 6 people
    - Ranges development on 4 markets (40% of the Vichy worldwide turnover)
    - Strong launches like medical drugs : technical products, star molecules

  • Vichy Laboratoires brand in L'Oréal SA - Integration period / France Trade department

    2001 - 2002 Sales representative : order recording/bargaining/training of pharmacies and parapharmacies in the North East area

  • L'Oréal - International Product Manager / Anti-ageing & Suncare / Vichy Laboratoires

    PARIS 2001 - 2003 - Concept writing and creation of original products
    - Market analysis and competition tracking, identification of opportunities
    - Coordination of all players in the 360 mix (labs, plant, agencies, countries…)

Formations

  • AgroParis Tech (Ex Institut National Agronomique Paris Grignon)

    Paris 1998 - 2001 Engineer in Life Science / Specialised in Business and Companies management

    Engineering education centred on the Sciences of Life.
    Specialisation in Marketing and Business Management.
    Agro Paris Tech is a member of the Paris Institute of Technology and is one of the top 10 French “Grandes Ecoles”, the best rated pathways for higher education in Engineering and Management.t.

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