Patrick Attallah
CEO, social4ce
I am French/Lebanese leading social media and social business strategist, thought leader and at the heart a 'digital' entrepreneur.
With 20+ years experience in media, marketing and organizational change, having setup and run many technology-based businesses, I've in the past successfully developed and delivered globally digital professional services and community solutions for the telecom and audiovisual industries.
I have helped developing 90:10’s social media business consultancy services in France, Italy and Middle East, managing multilingual teams and global accounts such as Carlson Wagonlit Travel, Honda Europe and France Televisions.
As an active speaker, I'm regularly invited to speak on the impact of social (media) technologies on businesses, brands and organizations hence on how to become a 'social business'.
ENTREPRENEUR
- Launched 90:10 Group in France, Italy and Middle East.
- Co-founded GLITNER, a B2B social media online market place, linking producers, distributors, content and VoD operators
- Launched from scratch ISAN and the International Agency resulting in its adoption by major film and TV producers in Europe and the US
- Integration of ISAN (the media content tag of reference) in Blu-ray and major SW suites Microsoft, Thomson, ITunes, Harris
BUSINESS DEVELOPPER
- Identification and due diligence of potential partners at different levels of the media value chain
- IP licensing negotiation and distribution
- Extensive development of online services (B2B and B2C)
- Complex partnerships negotiation in Europe and MENA regions
MANAGER
- Multi cultural people management (up to 150)
- Fund raising as part of the telco executive team (+ $155M)
- 15 years of day to day management of high tech companies
MARKETEER
- Business modeling and pricing strategies for converged media services
- Development, launch and animation of online communities
Specialties
Social Business, Social Media Strategy, Doing Business in MENA region, Digital Brand Activation, Change Management, Media Convergence, Content Distribution, Enterprise 2.0
73 contacts2009 - 2012Directeur associé.
Développement de 90:10 Group en France (Paris) et en Italie (Milan)
Recrutement et gestion des consultants, chargés de veilles et community managers.
Directeur conseil en charge d'accompagner les entreprises dans la mise en place et le suivi de leur stratégie médias sociaux, dans l'accompagnement de leur transformation vers une entreprise connectée et entreprise 2.0.
Principaux clients: Honda (auto, moto, racing), France Télévisions, Carlson Wagonlit Travel, Bupa, Tesco, Golden Lady.
2009 - 2009Afin de favoriser la circulation et distribution des contenus cinématographiques par le biais de services de Vidéo à la Demande (VàD), GLITNER a été récemment créé développant une plateforme communautaire B2B (Business to Business) dédiée à la mise en relation des professionnels (acheteurs et vendeurs) désirant l’échange d’informations critiques (droits VàD par territoire et type de plateforme, données descriptives de l’œuvre, bandes annonces, synopsis multilingue, etc...)pour une exploitation des contenus audiovisuels en VàD.
Tous les services et fonctionnalités déployés sur GLITNER ont pour objectif de favoriser la mise en relation et encourager la collaboration entre les différents acteurs de ce marché, et plus précisément aux besoins des ayants droits, des agrégateurs de contenus et des plateformes VàD.
2004 - 2009ISAN International Agency (ISAN-IA) is a Geneva Switzerland based organization, founded by AGICOA, CISAC and FIAPF.
ISAN-IA's mission is to promote internationally the International Standard Audiovisual Number (ISAN), to appoint and run a network of registration agencies in the world (15 so far: 8 in Europe, 4 in North America, 1 in Latin America, 2 in Asia) , and to run, manage and maintain the ISAN system and central repository (more than 1/2 million ISANs delivered.