Philippe Haguet

Hospital cardiologists – Roche Diagnostics
Hospital & Private Radiologists – GE Healthcare
Hospital Urologists – GE Healthcare
Hospital Oncologists – Topotarget – PharmaMar – EusaPharma
Abraxis – Fresenius Biotech
Recruitment, training, follow up of different rep’s profil
Implementation of quality & administrative procedures
Coordination with Pharmaceutical Affairs, Medical & Marketing customer’s skills
Reporting with International Innovex Project Leader and customer

Launch a new player & a new tradename on an existing market
(4th position)
Strategic Plan building – Target definition - Sectorisation
Management of 10 Reps (recruitment, objectives, evaluation,
follow up of activity, call rate, frequency on targeted
Pediatricians & Pharmacists, duos, PR)
Main result : 2nd position after 2 years – 40% unit MS.

Management of 10 Reps (recruitment, objectives, evaluation,follow up of activities, call rate, frequency on targeted GP’s, duos)
on 3 markets : PPI, Asthma, HTN – ARB ;
yearly region TO : 58,1 million euros
4 Launchs : Nexium, Symbicort, Atacand & Hytacand

Turnover 8 million USD, 100% growth per year.
Management of 3 regional managers, 25 representatives and 1 sales assistant.
Specify priorities and appropriate action plans (product & customer).
Define commercial policy and sales force motivation system.
Negotiate contract with distributors and key customers(federal and regional health authorities).

On vaccines, seras, and immunoglobulins markets;
To support the strategic plan (area/country, product)
by providing synthetic and accurate information.
Active competitive intelligence system to support benchmarking
for strategic decision making process.
Involve as a marketing expert in several projects for the
International business unit (specific R&D pipeline, production
capacities, local alliances,…)
Support subsidiaries for their marketing research capabilities
(many travel in Asia, Latin America, Middle East, Eastern Europe and
Africa).
Management of an 8 million FF budget and a 4 people.

Management of a 3 million FF budget.
World Wide vaccine market database.
Task Force member:
10-y. strategic plan for the international business unit
included in a MacKinsey consulting team for 6 months.
World-wide JV negotiation with a potential American partner
for 9 months

European Marketing Department
Focus on European vaccine market.
Make marketing studies (product/customer) in France and in some
major European countries.
Task Force member: European JV negotiation with a potential
American partner for 6 months

Strategic Marketing Department
Make marketing and financial evaluation of R&D projects/programs
(parasitic diseases, genetic therapy, cancer, infectious diseases,
gastritis)
Participate with an Arthur D. Little consulting team to put in
place evaluation system for R&D projects/programs.