2015 - maintenantFor a London based Indian food company : analysed the export opportunities in continental Europe. Set up and implement a comprehensive sales strategy for market penetration by developing business with key distributors (ethnic trade) and mainstream retailers in each country (Auchan, Carrefour Belgium, Metro, Promocash, Makro, Hanos)
o Defined the sales strategy for the European zone
o Identification of new potential clients / retailers per country
o Priority markets identified : France / Belgium / Luxembourg / Netherlands / Germany
o Targeted clients : Cash & Carry + Foodservice + Mainstream retailers (World Food section)
o Formulation of a new price list adapted to Continental European clients (net net prices or tarif
taking into account overriders)
Food From Europe
- Freelance Consultant / Export
2010 - 2015Recent projects include :
For a food company (chocolate tablets, chocolate drops, etc ..): Analysed the Export opportunity for the EMEA. Set up and implement a strategy for market penetration by developing business with key distributors, agents and retailers in each country.
o Defined the sales strategy for the EMEA zone
o Identification of new potential clients / retailers per country
o Priority markets identified : UK / Belgium / Germany / Scandinavia / Dubaï
o Targeted clients : Cash & Carry + Foodservice clients: Makro / Bidvest / 3663 / Lekkerland
o Recruitment of agents and distributors (when needed)
o Formulation of recommendations for improving retail performance : new price list, new
products, promotion
For a premium food company (jam & marmalade): Analysed the Export opportunity for the EMEA, USA and Japan. Set up and implement a strategy for market penetration by developing business with key distributors, agents and retailers in each country.
Fromagerie Guilloteau
- Export Sales Manager
2006 - 2009Analyzed the opportunity for Export in EMEA, USA and Japan. Set up & implement a strategy for penetration. Develop business with distributors, agents and retailers
