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Bridgestone France
- Digital specialist at Bridgestone EMEA
MASSY
2017 - maintenant
GOAL I: Propose a sustainable Digital Content & Marketing Strategy for EMEA countries
o Design Mobox Digital Strategy – SEO - Social media – Content - Media Channel - CRM
o Define a digital report to follow up the effectiveness of digital strategy on a monthly base
o Propose internal/external resources/tools for deployment of Mobox digital strategy
o Support definition & presentation of the Value Proposition
GOAL II: Digital Project – Develop & optimize the Mobox front-end (dealer/user) for EMEA countries - AGILE Approach
Manage our partners/Agencies to :
o Review - Optimize UX/UI
o Deploy, Design & Launch the CMS, the online quotation and the online appointment
o Define Google analytics tracking and tagging to increase our Mobox platform performance
o Ensure GDPR compliance Legal Stream/IT Stream
GOAL III: Increase Awareness, Acquisition, Conversion and engagement for EMEA countries
In collaboration with our digital agency :
o Design and coordinate the Mobox Social Media campaigns to increase reach/awareness, leads,
conversion and engagement
o Deploy Taboola native marketing, AdWords, Google my business, Waze campaigns
o Deploy the Social Media calendar and a Tyre subscription blog
o Improve our SEO with our content agency
GOAL IV: Networking for EMEA Mobox countries
o Create and share content on retail partner websites plus identify additional conversion funnels
o Identify and propose partnering with independent web influencers in the automotive sector (affiliate)
o Analyze and identify potential partners for synergic Mobox offering
GOAL V: Act as a Digital Coach and Ambassador for EMEA Mobox countries
o Support the training and activation of retailer shops
o Push creative/innovative idea to promote our service
o Support the induction of newcomer
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PSA Peugeot Citroën
- Digital Marketing Project coordinator at Psa - Citroën - DS
Rueil Malmaison
2015 - 2017
Member of the Digital Factory for PSA Groupe
Responsible for :
o Deploying Digital Projects for the Benelux Zone.
o Managing with media/technical and creative agencies DS and Citroën websites (BO/FO)
o Deploying the new corporate DS Brand website
o Reporting and datas anlytics via Google Analytics/Engagor/CMS (web analytics)
o Managing agencies: briefs and daily exchanges for digital projects, social media or promotions
o Leading Community Management for DS/Citroën Belux accounts (Facebook, Twitter, YouTube, Google+, LinkedIn, Instagram, Pinterest)
o Creating specific and creative digital content for belux
o Optimization (SEO), (SEA)
o Managing with media/technical and creative agencies DS and Citroën websites (BO/FO)
o Deploying the new corporate DS Brand website
o Reporting and datas anlytics via Google Analytics/Engagor/CMS (web analytics)
o Managing agencies: briefs and daily exchanges for digital projects, social media or promotions
o Leading Community Management for DS/Citroën Belux accounts (Facebook, Twitter, YouTube, Google+, LinkedIn, Instagram, Pinterest)
o Creating specific and creative digital content for belux
o Optimization (SEO), (SEA)
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PSA Peugeot Citroën
- Digital Project Management & Web Marketing at PSA - Peugeot - Citroën - DS
Rueil Malmaison
2015 - maintenant
Member of the Digital Factory Benelux.
Responsible for :
o Deploying Digital Projects for the Benelux Zone.
Examples :
- New DS website
- New Configurator
- Citroen Advisor/ Dealer Advisor
- New Citroen Pro/Business
- New E-Business website
- Forms/Leads optimization
- Facebook/Instagram Operation contest/event/action
- Citroenorigin
o Managing DS & Citroën websites (FR/NL) with media/technical and creative agencies
o Briefing media agencies for bannering, tagging plan, visual, emaling, landing page, New offers...etc
o Advising Maketing department for our, campaigns, SEA, targeting, retargeting, clustering strategy
o Analyzing our Web and Social Media environment (Google Analytics, Sprinklr, AB Testing...)
o Improving trafic, conversion, leads, prospects...and analyzing campaign performance
o Optimazing UX (User experience), Customers journey, Forms, CRM, Emailing on desktop/mobile/tablet
o Improving SEO, Personalization, conversion,
o Community Management for DS/Citroën Belux social media accounts (Facebook, Twitter, YouTube, Google+, LinkedIn, Instagram, Pinterest...) + Gamification, Contest....etc
o Launching mobile Apps
o Managing :
- Citroen.be
- DSautomobiles.be
- Carstore.be (E-business solution)
- Carstore.pro
- Configurateur.be /
- Configutateur.pro.be
- Citroen-edealer.be
- Citroen Advisor.be
- Livechat
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Total
- Assistant Web Marketing au département MCW (Marketing Web Carburant) chez TOTAL
COURBEVOIE
2014 - maintenant
Responsible for
o Monitoring and reporting the website (Visits, Web Analytics, Pages, sources, supports…). B2C - B2B
o Analyzing the online KPI after a promotion, event or the creation of a new webpage.
o Reporting Web campaigns.
o Increasing visits on the Website.
o Leading and helping businesses to create Web/digitale campaigns.
o Creating and leading SEO best practices and tips & tricks projects.
o Creating SEO best practices and Facebook security tips & tricks for the marketing and service departement
o Analysing Customers Journey to improve Users experience.
o Following our digital projects with agencies to Redesign the website.
o Assisting digital projects managers (tag, emailing, Web Design & content, Mobile, video…).
o Creating a Web Reporting for the Web Carburant Marketing department.
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RTL Group
- ASSISTANT PRODUCT MANAGER IPTV VOD
Paris
2013 - 2013
Commercialisation, communication et développement de la VOD
- Développement d'une stratégie de communication
- Etude marketing sur la VOD
- Utilisation du Community Management
- Gestion des Interfaces VOD ( Internet, IZone...)
- Gestion des Fictions
- Optimisation de l'interface VOD
Le thème de mon mémoire: LES NOUVEAUX SERVICES OVER THE TOP BOULEVERSENT L’ENVIRONNEMENT AUDIOVISUEL
Face à ce nouvel environnement, comment les acteurs
traditionnels s’adaptent et répondent aux attentes du
consommateur tout en assurant la commercialisation, la création et la diffusion des œuvres ? Entre menaces et opportunités quels challenges doivent-ils encore relever?
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TOTAL
- STAGIAIRE RESEAU ADMINISTRATIF
COURBEVOIE
2011 - 2011
- Use tools excel
- Assistance in the preparation of reports
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SWISSMEX Mexique
- ASSISTANT AU DÉPARTEMENT MARKETING
2010 - 2011
- Mise à jour d'une page web,
- Organisation d'un stand,
- Création de publicité,
- Création d’évènements pour communications,
Le stage m'a permis d'apprendre une nouvelle langue et de connaitre les différents départements d'une entreprise.
J'ai également appris à travailler en groupe avec des étudiants et employés d'une autre culture.
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AUCHAN
- ASSISTANT COMMERCIAL
Villeneuve-d'Ascq
2009 - 2010
J'ai assisté le chef de rayon dans les commandes, l'organisation du stand et la vente
J'ai su approfondir mes connaissances et améliorer mes compétences de Leadership, d'adaptation et mon aptitude à remplir un objectif et aller au bout d'une mission.
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ECE groupe INSEEC
- ETUDIANT
2009 - 2013
2009-2010“Start up Challenge” a team activity in my business school
-Set up an imaginary subject and create an original product or service
-Prepare marketing, financial, legal and environmental files
-Present the company to a professional jury of local managers.
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TOTAL
- Stagiaire BAFA
COURBEVOIE
2007 - maintenant
Internship of 4 weeks in a summer camp in French Alps.
