Priyanka Shah

Marketing
 All activities related to Branding including coordination with Brand, Brand building, Ad, and Media Agencies.
 Design a marketing action plans keeping in mind the marketing budget.
 Allot marketing budget to all activities in line with Brands vision
 New product strategy, Product mix.. Plan, execute and launch a new product…
 Prepare and roll out the marketing communication material to all dealers pan India
 Follow up on the new products response with the dealers and customers
 Initiate dealer sales manager and sales team training (as per the Renault standards)
 Initiate activities to increase the foot fall at the dealerships, increase website clicks etc..
 Activities (Both ATL+BTL) to improve brand visibility, Product launches
 Mystery shopping
 Conducting car clinics for new products, co-coordinating with central marketing and product planning team
 Analyze market trends
 Market research of India and overseas market. Competition benchmarking (on products, price, positioning and companies New Entrants, potential Players etc)
 Coordinate with Engineering, purchase, after sales, logistic and central team for new product launches – Project Management
 Conducting exhibitions, road shows (Planning, execution till final post reporting)
 Sharing Monthly reporting of (few statistical data) with central marketing team at Technocentre
 Prepare monthly market reports that can help the top management to frame a strategy. Study and analyze Global insights, TNS survey reports, BAIT reports, Brand track reports, AC Nielsen reports etc
 Establish procedures and processes for Dealerships, sales and after sales team
 Establish standards for dealerships based on Renault standards
 Advise the regional directors and dealer principals directly in the implementation of standards
 Ensure correct interpretation and implementation of Renault corporate standards in development projects (for consistency)

Channel Development
 Coordinate, contribute to and produce the National Franchise offering, plan and budget
 Deployment of Renault India’s policy within the network
 Ensure that dealer staff are trained in line with Renault India’s guidelines
 Creation and management of the National Franchising plan
 Support the Franchise Department and Franchising Development Managers with geographical data, representation processes and systems
 Ensure correct interpretation and implementation of Renault corporate standards in development projects
 Assist in the development and establishment of the facilities requirements and building specifications to meet the present and future needs of the franchise in India
 Sales planning & handling corporate sales
 Establish the procedures and processes for measuring the performance, effectiveness and quality of service of appointed sub-contractors.
 Research and development of standards in line with market trends and policies of Renault SA, including projects such as: PER4 Temporary facilities, Study of efficient utilisation of space, New retailing concepts, Dealership designing with architects
 Advise and assist Regional Director's, dealer management and other Renault INDIA departments directly in the implementation of the standards.
 Responsible for all facilities development activity nationally, till complete execution.