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Rachel YEGANEH

ST JULIEN EN GENEVOIS

En résumé

Graduated with a Masters’ Degree in Marketing and Management, I am serving as Communications Manager & Change management Practitioner in the Corporate Communications department of an international company. This allows me to meet challenges every day, travel worldwide and implement different ways of communicating in order to be as impactful as needed.

During my various professional experiences, I had the pleasure to work in direct relation with clients and suppliers of International companies in several fields such as oil & gas, aeronautics, recruiting, as well as new technologies. This has been very enriching to me, both personally and professionally. My duties, among others, consisted in managing Change and Intranet projects, implementing Internal Communication strategies thanks to Digital tools, managing data bases, market researches, communicating with Media, setting-up Communication strategies to improve the company’s image to enhance their notoriety.

I have a strong interpersonal, leadership & communication skills, I am customer-oriented and innovative in problem solving. I am open minded and have a great ability to work as a team player. I have a sense of organization, time management and I am autonomous. I drive for results.

Mes compétences :
E-business
Ebusiness
Marketing
Marketing strategy
optimization
Ressources humaines
Sea
Search
Search engine optimization
Seo
SEO = Search Engine Optimization
Strategy
Web
Web marketing

Entreprises

  • JTI - Communication manager et responsable de la conduite du changement

    2010 - maintenant • Communications strategy, planning and measurement.
    • Intranet project management, in charge of the implementation of a Digital Workplace. (SharePoint 2010 and 2013)
    • Change management practitioner for the intranet project using the CMC Prosci model:
    - Awareness of the need for change
    - Desire to support & participate to change
    - Knowledge of how to change
    - Ability to implement the change
    - Reinforcement to sustain the change

    • Responsible for the Intranet Strategy and content Governance
    • Community manager of the Enterprise Social Network (ESN) – Sitrion.
    • Responsible for the creation and implementation of the Editorial process
    • Coaching and Training of the Content owners and content publishers (Writing for the web)
    • Creation of guidelines, training manuals & of a strong Web Publisher community
    • Developing multimedia content for all internal communications tools
    • Manage a Team of consultants
    • Budget management

  • TAG Aviation - Assistante marketing et emarketing

    Genève 15 2010 - 2010 •Follow up of media data base
    •Management of the promotional material and documentation
    •Marketing Manager assistant for the organisation of marketing events
    •Web site Project management
    •Creation and design of support documentation for marketing / communication

  • RSD - Emarketing strategy advisor

    2009 - 2009 ·Mise en place d’une stratégie SEM (Search Engine Marketing)·Modification des contenus du site web pour le référencement naturel (SEO)·Mise en place de liens sponsorisées (SEA) avec utilisation de Google Adwords·Chargée des créations et envois d’e-mailings (avec Constant Contact)·Administrateur du Blog et du compte Twitter

  • IOTA - ASSISTANTE MARKETING, COMMUNICATION ET GESTION

    2004 - 2006 ·Création et administration d’une base de données prospects & clients
    ·Participation à la création de la plaquette de la société
    ·Gestion des contrats des agents expatriés
    ·Préparation des fiches de salaire agents et des factures Clients.

  • INSTITUT DE SOUDURE - ADMINISTRATEUR BASE DE DONNEES

    2002 - 2004 ·Administratrice de la base de données sous ORACLE (zone France)
    ·Diverses taches marketing telles que :
    Étude de marché, étude de la concurrence, E-mailing, publipostage (mailing), création et gestion de base de données, …

Formations

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