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BEL Perfumes
- Sales and Marketing Director
2013 - maintenant
BEL Perfumes is a key player in the distribution of cosmetics in Thailand. With brands such as Dolce & Gabbana, Hugo Boss, Jaguar, Valentino and Mercedes, it covers 12,000+ stores from Department Stores to Modern Trade and is a pioneer in the creation of Thai celebrity fragrances.
• Strategic Planning: formulate the yearly sales plan (strategic focuses, channel and product planning, growth strategies per client, business-development tactics) and the annual marketing plan (market review, objectives, innovation pipeline and A&P plan) to drive revenue growth
• Team Management: direct a sales team of 6 managers and their respective staff (40+ employees) in 6 Business Units: Dept. Stores, Perfumeries, Modern Trade, General Trade, Corporate Sales and Export Sales Lead a marketing team of 5 managers across brand management, trade marketing, digital, media and PR
• Key Account Management: negotiate mutually beneficial annual business terms (GP, Payment Terms, Back Margins, Listing Fees etc.). Introduce new products, in-store activities, merchandising and promotional campaigns. Cultivate excellent relationships with national chain stores
• Budgeting and P&L: prepare yearly sales forecast and approve P&L’s to ensure profitability growth
• NPD: lead the development, feasibility and introduction of innovations. Develop consumer researches designed to improve consumer insights, fine tune product mix and maximize sell-out performances
• A&P: drive the development and implementation of Above and Below The Line strategies
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BEL Perfumes
- Export Sales Manager
2011 - 2013
• Built and managed a global network of consumer goods distributors for a range of celebrity perfumes and cosmetics with a focus on S.E Asia (Lao, Cambodia, Indonesia, Philippines, Singapore, Myanmar, M.East and the USA)
• Drafted and finalized Business Plans per country: market entry strategies, assortment, distribution strategy, price structures, A&P, P&Ls, sales forecasts and risk projections.
• Negotiated business terms with high-level decision makers and signing Distribution Agreements
• Trained local sales forces, monitored sales KPIs with local partners to meet targets
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Perle de Siam
- Marketing Manager
2010 - 2011
• Developed business for natural spa products in high-end spas and hotels of Bangkok
• Created marketing presentations, product offers and promotional activities for existing and new products
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Bolton Solitaire
- Sales Representative
Courbevoie
2009 - 2010
• Field sales/Business development for key brands in home care and personal care: Carolin (Floor care), WCNet (Lavatory care), Omino Bianco (Laundry additives), Sanogyl (Oral care)
• Managed 200+ Hypermarkets and Supermarkets from national chain stores (Product listing, Promotion planning, Shelf pricing and merchandising)
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Bolton Solitaire
- Assistant Brand Manager Sanogyl (traineeship)
Courbevoie
2009 - 2009
• Analyzed Retail Panels (ACNielsen) and liaised with market research institutes to conduct ad hoc studies
• Participated in the formulation of the yearly Marketing Plan and Business Review
• Followed the New Product Development process
• Liaised with agencies of marketing services, advertising and web. Tracked SEO and SEM performances
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Stella Publicis Dialog
- Assistant Project Manager (internship)
2008 - 2008
• Put together street marketing, events and sales promotion campaigns. Accounts: Harry's, Smart, Renault etc.
• Provided creative ideas, drafted recommendations, creative and operational briefs and ensured smooth client relations
