Renaud Marcadet

Management of the Program Manager & CRM team (10 direct reports + 20 dotted lines) & management of the relationship with WW teams.

Area of responsibility
o Marketing programs to support a business of 1.200 M$ across all LOB.
o Weekly relationship with the EMEA Executive Leadership Team
o Optimization of the investments.

Main projects
o Reorganisation of the MB vTeam & redefinition of the CRM segementation.
o Hyper growth plan on Storage LOB.
o Develop the small reseller acquisition programs.
o IT Consulting ignition program.

Gestion de la stratégie marketing et encadrement des équipes.

- Définition et mise en place de l'organisation pour adresser la stratégie de Rétention, Développement et Acquisition.
- Mise en place des indicateurs clef de performance, business review management avec la direction générale.
- Gestion de la relation avec les directions Europe et Monde
- Participation dans les tasks force internationale : redéfinition du processus WW de planning, stratégie produit poste client, stratégie multi-channel, communication via les réseaux sociaux.

http://www.lesforumsdelacroissance.fr/article.p...

Gestion de l'ensemble des investissements marcom sur le segment PME/PMI dans une approche multicanale (Inbound, Outbound, Portfolio, eCommerce, Channel).

Suivi de la mise en place de l'ensemble des dispositifs de communication et génération de demande.

http://www.suivezvotrevoie.fr
http://www.lentreprise.com/publi/dell/

Southern Europe Notebook Brand Manager
P&L owner for notebook lines of business. Strong financial role: pricing management, business review, sales forecast, sales incentive...
Product strategy and positioning in synchronization with business goals.
Orchestration of all marketing activities: demand generation, sales readiness, online merchandizing, promotions...
Managing 3 direct reports

http://pro.01net.com/editorial/378253/dell-prop...

Main Metrics: Over 500 M€ revenue, 10% growth on core product, 30% on emerging products, > 100 persons v-Team

Role:
- Revenue Growth Strategy Definition
- Partner Engagement Strategy Definition and Orchestration
- Office 2007 and Windows Vista Enterprise Launch Manager
- Deployment of online direct sales strategy
- Seeding strategy
- Advertisement campaign drive
- End user relationship marketing via Internet

http://www.microsoft.com/france/technet/spotlig...
http://www.01net.com/article/357048
http://www.brainsonic.com/pdf/PRWebTVMicrosoftV...
http://www.distributique.com/entretiens/lire-in...
http://www.01net.com/article/334897.html

Planning & management (75 people v-team) of the following programs:
• Sales readiness, partner readiness & competitive recruitment
• Launch event (4.000 attendees) and early adoption
• Awareness campaigns, communication plan, viral marketing.
• Press & analyst relationship
• Messaging study and focus group

Orchestration of Go-To-Markets (market analysis, strategic planning, partnership strategy, account targeting), demand generation, co-marketing activities, revenue tracking.

Acquired Competencies:, Strategic Marketing Planning, Product Strategy, Product launch, Go-To-Market execution, Partnership, Budget Planning