Roger Lei

Directeur Marketing, LASER GROUP

Bordeaux / parisAquitaine - France

Roger Lei
105 contacts
Depuis 2010

Manage une équipe d’une quarantaine de personnes composée d’experts dans les différents métiers du groupe (Cartes, paiements, crédit, assurances individuelles, fidélisation, data, marketing relationnel multicanal, services financiers, abonnements presse, trade management, services à la personne). En charge de l’ensemble des offres et des produits (suivi, évolution, innovation, formalisation, business models…). Pilote le PNL de chaque ligne de produits et services.

Services aux entreprises
Expérience professionnelle

administrateur AXEO

Services à domicile

Development of new activities and services (home services, telephony, internet...)

Conseil
2002 - 2007

In charge of the coordination of the various marketing and sales forces of the group in Europe.
Laser is specialised in customer relashionship management, loyalty programs, contact centers, cards, credit and customer database enhancement.

Conseil, Organisation et stratégie
2000 - 2004

CEO
Tiscali Contact (Privately Held; 201-500 employees)
October 2000 – January 2004 (3 years 4 months)
Internet Industry

Internet customer relationship mangement for Tiscali group (internet provider)

High Tech
1998 - 2004

Founder of the company specialised in contact centers and CRM.
Paris, Futuroscope Poitiers, Tours, Roanne, Bordeaux, Bruxelles.
5 contacts centers (1200 seats / 1300 employees) – Turnover: 45 M Euros (96 % off the group)
E-Laser Contact offers high-level trained collaborators, multi-channel outbound and inbound operational ability (from the phone to Internet, via e-mail, mail and SMS), business process outsourcing and customer relationship control thanks to customer data analysis in numerous sectors, such as Telco, tourism, healthcare, energy, retail, bank, insurances...
Founder, President and CEO (1998 – 2003)
I initiated and launched the company in 1998 (2 employees at the beginning, 350 one year after, 1000 three years later) becoming one of the leaders in France.
- Strategy and management of the company
o Enlargement of the activities with new business units (direct marketing, web agency, loyalty business, training, consultancy…).
o Strong partnership with clients and key accounts
- Business development with a strong and profitable growth (EBITDA > 11 %)
- Recruitment, management of the staff, negotiation with social partners and unions and focus on human resources (training, scheduling, team working…)
- Organization of the activities (location, new technologies, process, quality control…)
- Customer loyalty improval
- Partnerships (technical and commercial partners, collaboration with the local authorities )
- Financial management (from sales to debt collection) and reporting to the shareholders
- Process improvements and change management
- Team atmosphere and positive employee relations

High Tech
1991 - 1998

Manager
Cofinoga (LASER Group) (Privately Held; 1001-5000 employees)
December 1991 – August 1997 (5 years 9 months)
Financial Services Industry

In charge of Organisation (process, project management...)Telemarketing activities and quality programs (ISO, EFQM...)

Finance
1989 - 1991

In charge of marketing and sales worldwide

Produits intermédiaires
1986 - 1989

In charge of Europe Developpement based in Italy (Torino / Milano)

Produits intermédiaires
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