Saina* ATTAOUI*

Multi Label Showroom.
There are not many multi label showrooms in London’s vibrant fashion palette. We at So Jalouse are prude to promote introduce and showcase new designers to the UK. We at So Jalouse are willing to take a risk on labels we believe in.
We appeal to luxury retailers that like the avant-garde as well as the classic sophisticated retailer, whose attitude to buying leads them to take a calculated risk.
London being the capital of fashion should always lead by example and not play it safe with only established names. We all know times are not easy at the moment.
We at So Jalouse believe in the brand and the concept of the designers we showcase we are enthusiastic about their designs as well as seeing the designers as visionaries in the field that they specialise in.
We realise that for brands to have longevity in the fashion world today we need to pay attention to the environment and social standing of the companies we work with.
So, looking forward to hearing from you...

• February 2009 – Present “Misaki” Monte Carlo- Monaco
International Retail and Merchandising Manager
Misaki is a leading Luxury jewellery and watches brand in travel retail, airlines and domestic markets in
over 70 countries worldwide.
° Coach and train the team on sales techniques, customer service and procedures within the business
° Further development of branding/marketing, merchandising and communication strategy
° Merchandising budget
° Co-ordination of brand-look at POS and all public appearances
° Responsible of international tradeshow as TFWA Cannes, Singapore, Orlando, Basel world...
° Responsible of all new merchanding design, concept store and visual materials, catalogues, advertising...
Excellent communication skills and be the key link between stores and head Office
• Have the ability to plan and organize effectively
• Development of the retail management team through support and guidance and regular branch visits, maximizing brand image and team development and training.
• Ability to handle pressure and have a positive approach

March 2006 – January 2009 “LES NEREIDES” London, United Kingdom
Retail Area Manager / General Stores Manager
Les Nereides is a high fashion retail costume jewellery operation Head quartered in Paris with major city
locations throughout Europe, United states and Asia.
° Delivering the sales strategy, staff training and the daily running the shop floor.(Team of 24 people)
° Responsible of 3 POS and 4 shopping center corner. (Total Turnover $930 000/year without wholesale
client) .
° Responsible for United kingdom/United state and e part of Asia agent. Report directly to the CEO in Paris.
° Co-ordination of all activities with respect to commercial terms, contracts, sales support, promotions for
existing clients and development prospects
° Acquisition of new accounts, client relationship, negotiation, correspondence, sales training (with partners
as, Selfridges,Peter Jones, John Lewis, Harvey Nichols; Top shop and others.

2004 – 2006 ISLAND SKY Monaco (France)
Sales and Marketing Manager (field sales role to marketing)
A start up international bottled water sales and Distribution firm based in a new emerging market
° Selected to develop and launch complete sales and marketing program.
° Recruited and trained a field sales team of 24 people.
° Recruited and established comprehensive distributor network throughout Southern France.