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DDB
maintenant
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TBWA\ Media Arts Lab
- Planneur Stratégique
2013 - maintenant
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JWT Sao Paulo
- Junior Planner
2013 - 2013
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JWT Tokyo
- Junior Planner
2012 - 2013
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DDB Paris
- Strategic Planner (trainee)
2011 - 2012
- Wrote creative briefs
- Conceived brand-positionings
- Formulated benchmarks
- Responsible for the conception of the Digital Post, a weekly newsletter relating on strategic cases studies and digital trends
- Attented and covered the conference LeWeb11 for DDB and conceived a digital trend analysis report for the agency and some clients
- Qual Tests : Social data analysis, wrote concepts, realised mood-tapes
Clients : Bouygues Telecom (mobile phone and internet service provider), Hasbro (toy and board game company), Accor (hotel group), Mini (car), L'Equipe (daily newspaper), Henkel (laundry detergent), McDonald's, Lactalis (dairy products)
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Le Tigre
- Directeur de Communication
2010 - 2010
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TBWA Paris
- Social Media Manager (stage)
Boulogne-Billancourt
2010 - 2011
- Helped conceive Social Media Strategies : copy reviews, competitive scanning, target market analysis, trends analysis
- In charge of the conception of Digital&Fresh, a weekly presentation of advertising best practises
- E-reputation : digital PR, identification of web communities and opinion leaders
- Conceived and launched of the TBWA\PARIS facebook fanpage
Clients : Aides (Non-governmental organization against AIDS), SNCF (French railways), Whiskas and Pedigree (Pet Food), Playstation Network (online gaming platform), Bwin (online betting), Spontex (mapa), UGC (multiplex cinema)
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In-Between Paris
- Co-fondateur
2009 - 2011
Agence digitale spécialisée dans les nouveaux medias sociaux et les campagnes on/off.
- Conseil en stratégies digitales et conversationnelles
- E-influence et RP digitales
- Community management
- Activations événementielles.
Clients : Michael Canitrot (DJ), NRJ (Radio FM), Agnes B. (prêt-à-porter), Melinda Gloss (prêt-à-porter)
