Sibel Renaud
Global VP sales, SAP convergent charging & billing, SAP
Highdeal was acquired by SAP, on June 2nd 2009.
As Gobal VP sales, I lead SAP Convergent Charging and Billing (Highdeal) Go To Market strategy and sales execution.
Our offering is now integrated into the new "SAP Consume to Cash" solution that monetize in real-time business transaction.
We address primarily the Communication & Media Service providers but also the Utilities, toll-collections and financial clearings.
In addition to our dedicated sales teams, accross the globe, We are leveraging SAP sales team and eco-system, SI's & VAR to grow in every sales regions.
2008 - 2009As VP Alliances & business development, I was responsible to develop and manage Highdeal's eco-system, driving OEM & VAR sales. Additionaly I was responsible for our international sales in regions such Asiapac and Latin America
Highdeal is the world’s leading provider of Pricing, Rating & Charging solutions. By delivering unconstrained pricing and packaging flexibility coupled with real-time transaction management, Highdeal solves the billing problem in the multiservice world, such as telecommunications, media and entertainment, technology, transportation and logistics.
Director for CRM solution for SAP EMEA NEWS. Since joining SAP in 2000, I had held various management positions in local and regional CRM Business Development and Demos support.
I had responsibility across SAP’s EMEA NEWS for core CRM business development; including leading, monitoring and reporting the sales and the Go To Market strategy to drive SAP CRM market penetration.
2002 - 2003After a successful launch of mySAP CRM in the market, I have been asked to deliver a Global platform for demonstrating SAP CRM capabilities easily and cost effectively .
With a team of solution consultants,I transformed the Global CRM Demo build process to increase sales efficiency -This was an investment of a million euros supported by a team of 10 senior consultants.
Results: Presales cost reduction of 20% - Time to Demo reduction of 40%