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Sophie CUBAS (BENHAMOU)

Cluses

Electionseuropéennes 2024

RETROUVEZ GRATUITEMENTLe résultat des européennes à Lyon ainsi que le résultat des européennes dans le Rhône.

En résumé

10 years of strong marketing background working within top FMCG companies, leveraged through an openminded international experience within a new business industry (chemicals)

My Strengths : Strongly business oriented, able to move a strategy into the right set of marketing actions and level of investment, I work for leading and energizing cross functional teams.

My Qualifications :
- Strategical and Operational Marketing Excellence
- Brand Equity & Positioning
- Innovation and New Product Development
- Cross Functional Project Management
- Team Management and People Development

My Personal Value Drivers : Integrity, Sharing, Action, People Development


Mes compétences :
CHD
Chef de produit
GMS
Marketing

Entreprises

  • Somfy - Marketing Manager Home & Building

    Cluses 2015 - maintenant Somfy is the world leader in the automatic control of openings and closures in homes and buildings (1Billion Euros Turnover, 8000 employees).
    Within French Business Activity (230M Euros),
    - Responsible for Home&Building Activity (170M Euros in 2014) gathering 4 areas : rolling shutters, outdoor awnings, indoors products (especially for buildings business), swinging shutters and controls.
    - Responsible for the consistency of multibrands strategy within the market : Somfy, Simu and Asa
    - Strongly collaborate with Corporate Team to define strategy and innovation pipeline
    - Leading Marketing 5 members team : 4 product managers and 1 internship

  • Bayer - Global Packaging Development Manager

    Lyon 2014 - 2015 - Responsible for developing and implementing a long term packaging Innovation & Development strategy for Bayer Environmental Science (Pest & Weed Solutions for professional users
    as well as Solutions to protect homes and Gardens for Consumers, 650 Millions € Turnover), a division of Bayer Cropscience
    - Enables business growth through implementation of creative packaging solutions tailored to the business, consumer and customer needs.
    - Collaboration with key internal/external stakeholders for the development of a continuous pipeline of new packaging innovation, and Lead of cross functional teams.
    - Part of the Global Marketing Team based in Lyon, collaborating with key leader countries such as USA, France, Germany, Italy, UK, Nordics.

  • Mondelez International (Kraft Foods) - Group Manager Mikado / Oréo

    2013 - 2014 - Responsible for French business and strategy of these 2 key brands feeding European Biscuit Category with growth : +20% global growth, high profitability
    - Responsible for the whole marketing mix, strongly collaborating with global marketing team in Zurich and leader countries (UK, Spain, Italy, Germany)
    - Launch of a major innovation : Double Oreo, with a 360° media partnership with NRJ
    - Leading Marketing 3 members team : 2 Product Managers and 1 Community Manager

  • KRAFTFOODS FRANCE - Group Manager Grand'Mère & Jacques Vabre

    2011 - 2013 - Brand Management and Responsible for brands P&L : 151 M€ Turnover in 2011, 18 pts SoM vol / R&G
    - Lead on the whole mix : Equity, Media, Brand Positioning, Business drivers, 360° Activation (Grand-Mother’s Day Promo Peak Time, Jacques Vabre Transatlantic Race)
    - Leading marketing 3 members Team : one Product Manager , one PM Assistant et one Internship. Direct Report to Coffee R&G Marketing Manager

  • LU - KRAFTFOODS - Senior Product Manager MIKADO

    2010 - 2011 - As a Country Leader, contribution to the elaboration of brand strategy & growth drivers with Central Team
    - Responsible for a rapid extension of French business thanks to high marketing investments : +5% growth / year
    - Lead on the whole marketing mix from conception until road to market : Responsible for Mikado King Concept & Innovation in 2010
    - Management of one Product Manager Assistant

  • LU - KRAFTFOODS - Senior Product Manager Paille d'Or - Barquette

    2008 - 2009 - Business and brand Management : 60 M€ Turnover in 2008
    - In charge of planning and developing the right marketing strategy and long term growth perspectives
    - Lead on Paille d’Or new positioning in 2009 and creation of Paille d’Or new TV Advertising
    - Management of one Product Manager Assistant

  • BRASSERIES KRONENBOURG - Chef de Produit

    2005 - 2008 ** Senior Product Manager on No Alcohol Segment Retail & AFH (2007-2008)
    - Responsible for innovation and strategy on this high potential segment : 30M€ Turnover in 2007
    - Development of media & promotional plans : 1,5 M€ marketing budget
    - Responsible for meeting revenue and profitability goals of the whole segment for the company
    ** Product Manager on 1664 AFH (2005 - 2006)
    - Conception & Road to Market of 1664 Blanc, one of the biggest innovation within the Bier market in 2006
    - Definition and implementation of 1664 strategic plans , working closely with Trade Marketing
    - Press Releases management , including 3 years partnership with Philippe STARCK

  • CVL Cosmetics North America - Junior Product Manager

    2004 - 2004 - Adaptation of Swiss Valmont Brand Strategy to North America market
    - Elaboration of marketing plan and sales forecast in 2005
    - Coordination of communication within the Distribution Branch and setting of sales forces key priorities

  • DANONE - Assistant Product Manager

    Paris 2001 - 2003 ** Apprenticeship (2002-2003)
    Product Manager Assistant on Danette , then Fjord & Gervita brands
    - Responsible for operational and promotional implementation and follow up of these brands
    - Participation in Danette global marketing mix reshuffle : new positioning, recipe, pack design, advertising
    ** 2001 Internship
    Development of New Concepts Assistant – Evian Volvic
    - Implementation and Analysis of new sales concepts tests directly in stores, in collaboration with Carrefour

Formations

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