Stefania Baldi

Stefania Baldi

Digital and E-commerce Consultant , Vente-privee Consulting
 

En poste chez Vente-privee Consulting

Précédents : Digital Factory, vente-privee.com, Vente-privee.com, Crédit Agricole Asset Management

 

Précédents : Université De Montréal, Università Degli Studi Di BOLOGNA

 

    En résumé

    More than 5 years experience in Digital, Marketing and E-commerce strategy. Account management : managing a portfolio of accounts to build sustainable partnerships and ensure satisfaction and sales results. Project management : budget establishment, team coordination, planning and monitoring of day-to-day operational aspects, art buying. Brand management and strategy : competitive analysis, market research, brand positioning. Auditing and consulting: ergonomics, online merchandising, photo shooting guidelines, brand image and digital strategy. Quantitative and qualitative analysis : reporting of online sales and websites traffic (Analytics), KPI’s monitoring, follow-up of project profitability. Online content management and development: cross-channel, social and online campaigns, editing of blog articles and online content, website updating via CMS. Spoken and written languages: English, French and Italian. Sector of expertise: luxury goods, fashion and apparels, skin care and beauty. Creative flair and visual sensibility.

Parcours

Digital and E-commerce Consultant

Chez Vente-privee Consulting

De mai 2013 à aujourd'hui
- Supporting clients to build or fine-tune their strategy: competitors’ analysis, market opportunity identification, digital roadmaps and business plans consolidation. - Auditing different aspects of e-business and making recommendations to improve conversion rate and optimize investments: ...
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Account Manager

Chez Digital Factory, vente-privee.com

De septembre 2011 à avril 2013
- Key Account Management for luxury and premium accounts: e.g. Lacoste, Whirlpool, Petit Bateau, Chantelle. - Leading projects including web design, e-mailing, web applications, e-shop photo shooting production, printed look books and multimedia materials. - Responsible for managing permanent ...
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Online Sale Marketing Manager

Chez Vente-privee.com

De 2008 à août 2011
- Responsible for the sales’ profits, brand image, pricing, e-shop merchandising, quality of product pages and technical descriptions. - Coordinating a web-oriented production team (sales, IT, shooting and creative teams, logistics, customer service and legal departments). - Managing the ...
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Internal Communication Coordinator - Internship

Chez Crédit Agricole Asset Management

De 2007 à 2008
- Updating the internal communication tools: intranet, corporate magazine and institutional presentations. - Writing intranet news and corporate magazine articles, research and treatment of information. - Implementing and coordinating communication plans for international subsidiaries. - ...
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Université De Montréal, Montréal

Communication/Marketing/International studies, Sciences de la communication

De 2006 à 2007
 

Università Degli Studi Di BOLOGNA, Bologna

Communication/Economy/International Studies, Università Degli Studi Di BOLOGNA

De 2001 à 2006
Post-graduate course in Project Management, University of Bologna, Italy.
 

Compétences

 
  • Gestion de projet
  • Internet
  • Marketing
  • Réseaux sociaux
  • Web
  • Webmarketing

Langues parlées

 

Centres d'intérêt

 
  • Clarinet
  • Freelance online content contributor
  • Music
  • Running and Outdoor activities