Stéphane Feuillebois

As marketing assistant for Ariel UK (a billion dollar brand, leader in the British detergent market with a 30% market share), I was responsible for setting up an advertising campaign: analyze of previous communications, concept development through consumer immersion and quantitative studies, briefing of advertising agencies. I also took part into the European consumer education program: I developed laundry educational booklets and I organized their distribution across all Western Europe.

I was in charge of the implementation and the management of internet advertisement campaigns (for the websites of oh-holidays.com, oh-barcelona.com, all-paris-apartments.com and all-berlin-apartments.com), I carried out marketing analyses and negotiation of partnerships.