Stephane Munier

Summary

A graduate in mathematics and a specialist in decision-making models, Stéphane Munier began his career as a sales engineer at Automatic Data Processing, the world leader in employer-related business process solutions which caters for the needs of both small and large companies. He later joined the BVA market research institute to lead the B2B quantitative survey department.
Founder of Munier-BBN, the Branding for Business agency which he launched in 1989, he still manages and chairs the company today. In 1992, the agency joined BBN – The Business Branding Network – the world leading independent network in B2B Branding and Communication.

Stéphane is head of the BBN strategic planning team, which brings together a team of senior brand strategists responsible for the development and roll-out of the main models, tools and processes for branding within BBN. Over the past 4 years, Stéphane and his team have successfully developed, designed and deployed the BAM model – Brand Asset Management – BBN’s proprietary reference model for brand building and brand strategies.

Stéphane has delivered strategic solutions to clients’ global and local branding issues over the past 20 years and across a variety of industry sectors including: transportation & logistics, food, business and consumer services, information & communication technology, finance, biotechnologies, automotive, energy, agriculture and pharmaceutical.

He has helped enhance some recognizable brands including LeasePlan, Valeo, Corvis Intervet/Schering-Plough Animal Health, Gaz de France Suez, Saint Gobain Isover, Arcelor Mittal, Air France KLM and KMPG.

Stéphane is also member of the Copenhagen Institute for Futures Studies as well as involved in studies, exchanges and conferences as part of Making Sense, an international seminar on B2B brand identity, organized each year by Munier-BBN.
Specialties

Passionate about education and training issues, Stéphane teaches branding and communication strategy as part of the Paris-based Léonard de Vinci MBA program. In addition to this, Stéphane is also a guest speaker at ESSEC Management Europe. A member of the Adetem (French Marketing Association) and of the executive committee of the IAA (International Advertising Association) – French Chapter.