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Stephane ZWAHLEN

Montigny-le-Bretonneux

En résumé

- 10 years of experience
- 30 client references
- 70% WORKING ON DIGITAL, SOCIAL MEDIA & e-PR STRATEGY

- 30% WORKING ON SALES, NEW BUSINESS & BUSINESS INTELLIGENCE

> > External digital strategy Awards 2015 - Mediatech - (Entreprises et communication)
> > Grand Prix Stratégies 2013 : Customer marketing strategy award
> > EBG Speaker 2012 : Mobile, Social & Big Data
> > Volkswagen : Top 3 most recommended brand in France

// SPECIALITIES

//DIGITAL, SOCIAL MEDIA & e-PR STRATEGY AND PROJECT MANAGEMENT
- Expertise in Social media, e-PR & Neuromarketing: : SEO, SEM, affiliation, email marketing, social media, mobile, brand content & platform …
- Expertise in multi-device technologies (Responsive design & app design) and development processes
- Writing and presentation of e-360 business proposals
- Conception of multi-device and hub management based strategies
- Development and implementation of KPI & ROI processes
- Project director with large team management: websites, Intranet, online community platforms and more ...

// SALES / NEW BUSINESS / DATA ANALYSIS
- Sales and Business development
- Database analysis, database segmentation, targeting and creation of specific offers according to profiles held in the Database
- Neuromarketing profiling, panel and targeting
- Implementation of lead generation & new client acquisition mechanisms, activation, upwell & cross sell, retention and promotional strategies
- Start ups: business strategies and models, fundraising, over 750k€ in 2014 (Fund structuring, marketing material, due diligence process, closing process)

Mes compétences :
Social media manager
Digital marketing
Conseil
Réseaux sociaux
Appel d'offres
Cahier des charges
Web 2.0
Référencement
Flash
Chef de projet
Xhtml
Instagram
Twitter
Pinterest
Viadeo
Facebook
Linkedin

Entreprises

  • Europcar - Global Head of Social Media

    Montigny-le-Bretonneux 2014 - maintenant Responsible for the global social media strategy in line with the corporate markets needs and for the social media editorial calendar across all social channels and markets
    - Coordinate cross-department and external resources within an international team
    - Drive social media and social selling process with multiple departments (Marketing & Brand, B2B, B2C, HR & Employer Brand, e-PR and customer relationship)
    - Manage multilingual content production for Europcar Blogs (B2C & B2B)
    - Manage and grow Europcar online communities across all the markets, leading inspiration, driving engagement and providing joined-up social media customer support (20k to 200k likes in 1 year - Deploy customer support in less than one hour in 10 countries)
    - Center for best practice, pushing Europcar forward as an innovator in social media.
    - Monitor, listen and manage the responses to the users in a “Social” way while cultivating followers and sales for all the corporate countries
    - C-level coaching : training and coaching of C-level presence on the Social Media (CEO, CMO)
    - e-PR campaign to support the brand and marketing communication

    >> E-marketing Paris 2015 : Speaker - Inbound Marketing & B2B
    >> External digital strategy Awards 2015 - Mediatech - (Entreprises et communication)
  • Volkswagen - Digital and Social Media Manager

    Villers-Cotterets 2012 - 2013 Digital : In charge of launch and product campaigns
    Golf 7 launch Campaign : Digital and multi-devices strategy, International coordinator, agencies management
    Media planning : Search, Display, Performance (RTB & Affiliation)

    Mobile :
    Golf Challenge :
    - 25 K active players + 160 K pictures uploaded, 35 k downloads
    - 150 K views on youtube, 50k€ + free media value
    >> Grand Prix Stratégies du Marketing Client 2013 ( Golf Challenge )

    Social Media & e-PR :
    In charge of social media & e-PR strategy
    Launch of Facebook, Instagram, Pinterest, youtube and twitter official accounts in France.
    >> EBG Speaker 2012 : Mobile, Social & Big Data ( Golf Challenge )
    >> Volkswagen : Top 3 des marques les plus recommandées par les français.
  • Extrême Sensio - Head of Social Media

    Clichy 2011 - 2012 - Team & project manager
    - Knowledge management : Speaker. Setup social media & best practices internal workshop and marketing stakeholders and top management coaching
    - In charge of call to tender 100% digital.
    - Social media : creation of business unit and offers : F-commerce, SRM, Social Media, Business Intelligence based on Hub-management
    Brands : Bacardi-Martini I Get 27 I Française des jeux I Castel I St Hubert I Tassimo I Parc Astérix I Infogreffe I Club Med Gym I Compagnie des alpes ...
  • Fullsix - Digital / Social Media Strategist

    Levallois-Perret 2010 - 2010 - Key interlocutor on social media and digital strategy
    - In charge of Evian worldwide Facebook / Social media Platform
    - Leading Digital projects with large teams management
    - Leading, writing and presentation of digital and social media proposals
    - Community building = More than 500K fans

    Brands : evian monde I SFR I Malakoff Mederic ... (900 K euros de MB)
  • Various companies - Digital Project Manager

    2006 - 2010 Chef de Groupe Marketing, Groupe McCANN Paris, 2008 - 2010
    Responsable des sites du Recrutement, Société Générale Paris, 2007 - 2008
    Chargé de Communication Internet, KPMG Paris, 2006 - 2007
  • Stephanezwahlen.com - Digital, Social Media & e-PR Manager / Head of Digital & Social Media

    2004 - maintenant Over 10 years of experience in all aspects of digital, i am an expert in digital, social media & e-PR strategy working with marketing stakeholders and business owners seeking to upgrade their branded engagement & optimize their communications efforts online.

    >> External digital strategy Awards 2015 - Mediatech - (Entreprise et communication)
    >> Grand Prix Stratégies du Marketing Client 2013 ( Golf Challenge )
    >> EBG Speaker 2012 : Mobile, Social & Big Data ( Golf Challenge )
    >> Volkswagen : Top 3 des marques les plus recommandées par les français.

    // BRAND EXPERIENCE

    Banking, Investment : Groupe Société générale
    Cars : Volkswagen AG, Renault
    Cosmetics: Filorga
    Food and beverage: Bacardi-Martini Group, Get 27, evian (Worldwide social media), Tassimo,
    St-Hubert, Hepar, Groupe Castel
    Retail: Décathlon, Braun
    Services: Group Accor, KPMG, Malakoff Mederic, Michelin, AlterGaz, SFR
    Institutional : Cité de l’espace, Infogreffe, Dossier Familial, UNFP
    Sports and entertainment : Parc Astérix, Club Med Gym, Française des jeux
    Start up : Boutic Republic, Regime Dukan, Zoneadvisor.com

Formations

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