Sylvain DE BACKER
Founder CEO of L'élys, a French cosmetic brand
- Entrepreneur in Asia, graduated Engineer, lived in more than 7 countries across the world.
- Speak fluently French, English, Spanish; proficient in Chinese.
- Founder of a French cosmetic brand; Founder of a consulting company in Japan; Director of an association of entrepreneurs (JCI) in Beijing.
Expert in the cosmetic industry, more specifically in France and Northeast Asia.
More than a consulting company; COSMEbridge is the local partner for medium-sized companies of the cosmetic industry to penetrate the Japanese market.
Gathering Japanese companies in a powerful network to create synergies with the +600 French companies of the COSMED network.
*Cosmed is the largest French association for medium-sized companies of the cosmetic industry.
COSMEbridge is the official ambassador of COSMED in Japan.
I founded L'élys, a cosmetic brand that designs high-quality face care, body care and wellness products, based on natural ingredients and entirely made in France.
L'élys saw the light in my home town, Avignon, an authentic city in the heart of Provence, well known for it's incredible nature and lavender fields.
Originally designed for the Asian market; L'élys is the unique French brand dedicated to Asian skin. This niche market, extremely strategic and innovative, knows an exponential growth en France.
My main objective is to implement the brand in Asia; through a distribution system appropriate to our imported luxury products.
www.lelys-avignon.com
2008 - 2008