Tabitha Brelet

Design for retail environments, does it really represent an interesting return on investment? The answer can be yes or no, depending on the fit between the design and the offer. Good design, from good designers and a strategic approach by creative strategists is obviously the best option here! But how do we know what’s good and what’s bad and how can we measure it? There is no Pythagoras theory at work here. Experience and knowledge of markets, sectors and of course the cost of a project is a prerequisite, but what of the the customer, the client, the visitor, the human that will be the one to essentially raise that 'bottom line'? How much influence does he or she have over this design for retail environment? And what of the operation behind the scenes, is it ready to be packaged and presented to this human consumer? So many questions, so many answers. Consultation is definatly the right thing to do before starting a design for retail environment project; “2 heads are better than 1” & an external human vision can help. Call me.