Thierry GENRE

- Strategic Consulting, including business plan, sales & marketing strategy development for French videogames market
- Videogames and Development studio evaluation
- Internationales Sales of videogames and reference softwares
- Games line-up definition including products aquisition for our games portal www.unjeuparjour.com (representing more than 300 games to source)



Website: www.microapp.com
Website: www.unjeuparjour.com

Research, products’ selection and recommendation. Negotiation of distribution contracts, and\or licenses. Business plan, market and competitive analysis. Products and game studios' evaluation.

• Sales development : Licensing
TF1 Multimédia – 2 licenses– MG : 100 000 Euros

• Product development : new products acquisition for French and/or European market
Arxel Tribe – PC product in distribution
Disney Interactive – 4 PC Products in distribution – Monsters Inc. franchise
Lemon Interactive – PC product production & distribution
Nintendo(tm) Miniclassics - French Distribution - more than 1 millions products sold

• Business Analyst: Market analysis (GFK Starmark), market information gathering, all sales and marketing reports to Take 2 Interactive Europe and Take 2 Interactive Inc,

Website: www.take2games.com / www.taketwo.fr

Definition, implementation of the marketing strategy and optimization of the mix-marketing elements. Definition and control of marketing budgets and sales objectives. Follow-up of the communication campaigns, promotion and advertisement. Brand launching. Implementation and follow-up of the trade marketing activities and sales tools. Recruitment and management of the marketing and communication teams

• Team : 3 Products Manager, 1 PR Manager, 1 Hotline manager
Recruitment, job descriptions, team management
• All PC, Mac, PlayStation 1 and 2, Nintendo 64, Gameboy products management (around: 60 skus/year)
• Launching of the first Take 2 brand, Rockstar Games (GTA / Grand Theft Auto franchise)
• Full management of Take 2 Interactive France budget range of products, Take Advantage ®
• Full reporting to Take 2 Europe

• PC and PlayStation One products management: Destruction Derby (Best PSone seller 95 - more than 60 000 units sold), Formula One (Best PSone seller 96 - more than 200 000 units sold)), Destruction Derby 2, Formula One 97,…
PC : Destruction Derby 1 et 2, The City of Lost Children (movie license), Ecstatica 2
• Set up and coordination of the worldwide marketing strategy on « The City of Lost Children », game developed by the Psygnosis France internal studio.


http://en.wikipedia.org/wiki/Psygnosis

• Management and design of the PC Products catalogue, new products selection, coop-marketing budget day-to-day follow-up.
• Market analysis, full purchasing process, stock management, margin follow-up.
• Sales force training to new products.

Global company management.
Reporting to the mother-company Easy Computing N.V. based in Belgium.

Website: www.easycomputing.com

• Team: 2 Sales Assistants, 1 Sales Rep, 1 Part-time trainee
• Sales territories: France, Belgium and Switzerland (Revenues 92: 1,5 millions Euros), distribution network and wholesalers supervision, sales forecast, reporting and recruitment.
• PC and Commodore Amiga products management. Trade shows management

• Team : 1 Stock Analyst
• Product selection and suppliers follow-up, new products listing.
• Sales promotion, margin, stock and selling price control.
• Sales force training to new products.