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BJBR France
- SALES ACCOUNT MANAGER (FOOTWEAR)
2018 - maintenant
BJBR is a distribution company specialized in FOOTWEAR (French distributor for several brands including BIRKENSTOCK, SCOTCH & SODA and EMU Australia).
Sales development (Women, Men and children footwear collections).
Area : 31 counties on the North/east France including Lyon and his suburb.
- Retail Footwear stores
- Retail ready-to-wear stores
- Retail sport stores
- Orthopedists and pharmacists
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AGENCE ORHAND
- AGENT COMMERCIAL (FOOTWEAR)
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2017 - 2018
Independent commercial agent mainly specialized on the footwear market.
Footwear brands (Children, Women & Men shoes) + Private label for the key accounts.
Clients :
- Retail Footwear stores
- Key account store chains
- Footwear brands
- Internet footwear players and mail order catalogs
General Sales agent for CORKIES footwear brand (Women & Men shoes) + Private label for the key accounts.
CORKIES (SODISHOES) is an high quality Portuguese footwear factory since 1997.
Clients :
- Retail Footwear stores
- Key account store chains
- Footwear brands
- Internet footwear players and mail order catalogs
From sneakers to high boots, from confort to fashion styles, 100% of the shoes are made with love in Portugal.
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LIQUIDAMBAR SAS
- OWNER-CEO (COMMUNICATION - IT)
2016 - 2017
Owner at Liquidambar web agency
Digital communication
- Visual identity
- Logos
- Graphic charter
- Storytelling
Webdesign / UX design
- Institutional Website
- Catalog Website
- Merchant website
SEO (search engine optimization)
Photography
- Products
- Packshots
- Fashion
- Locations (Headquarters, offices, stores, warehouses, factories, architectures...)
- Teams
- Events
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SPM SHOETRADE FRANCE - SPM SHOES & BOOTS
- SALES MANAGER FRANCE (FOOTWEAR)
2013 - 2016
2013 - Starting-up the SPM SHOETRADE B.V french subsidiary.
SPM is a Dutch major actor on women footwear market.
In charge of sales development on the entire French territory.
SPM Shoetrade France distribute women shoes under is own brand SPM Shoes & Boots and produce also private labels for key accounts.
Clients :
- Retail Footwear stores
- Key account store chains
- Footwear brands / Shoe collection for textile brands/store chains
- Internet footwear players and mail order catalogs
Production areas : Indonesia, India, Portugal (for pronta moda)
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IKKS SHOES - The Footwear Branch (ZANNIER group)
- SALES ACCOUNT MANAGER (FOOTWEAR)
2010 - 2013
Sales development for IKKS SHOES (Women, Men and children footwear collections).
Area : 33 counties on the North/east quarter France including Paris and his suburb.
- Retail Footwear stores
- Retail ready-to-wear stores
Production area : Portugal, Spain, India (only for sandals)
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GROUPE GILCLAUDE
- NATIONAL KEY ACCOUNTS MANAGER (TEXTILE)
2009 - 2009
Cut and sewn knitwear - Sales development on the entire French territory.
Clients :
- Specialized textile store chains
- Hypermarkets/supermarkets groups
- French historical mail order companies
- French historical department stores
Production area : Egypt
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THO DIFFUSION EURL
- OWNER (TEXTILE, FOOTWEAR, LINGERIE)
2007 - 2008
Study of 2 e-commerce projects of textile and women's clothing.
- Creation of a specific lingerie collection for the bride and a dedicated e-commerce website.
- Operational e-commerce launch test of a textile and women's clothing offer. 300 orders in 3 months and 15% of loyalty (re-orders).
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BODY BLOOM - GROUPE 3 SUISSES INTERNATIONAL
- HEAD OF PRODUCT MARKETING AND COMMUNICATION (LINGERIE)
2001 - 2007
Mail order and e-commerce website of lingerie, swimwear, nightwear, homewear.
Creation, development of the concept and brand.
Product marketing management including, sourcing, buying - Print and web communication management.
With around 10 catalogs/year (circ. : 4 million), our collections meet a great success (€ 10 million in 2005) and the structure quickly reaches 20 employees, including 4 in my team.
In 2003, Body Bloom received the 1st prize of the French MO and Direct Marketing Awards.
My main missions :
- COLLECTIONS (2 product managers) : Marketing-mix, Supply management, Commercial indicators follow up, Competitive intelligence, Licenses research / negotiation : Licenses signed : Sabrina Nadal and Karine Ferri Collections.
- PURCHASES / SOURCING (1 buyer - 1 analyst) : Control and monitoring of purchasing budgets, stocks, margin, inventories. Purchasing / Sourcing Travel, Purchases progressive optimization to Asia. Control processes implementation.
- COMMUNICATION : Mail order and WEB agencies, modeling agencies, Studios, photographers, editors, pre-press and printers. Guarantor of the graphic and communication charters. Control and monitoring of operations : Briefs, pre-mock-ups, pre-prod, prod, models, pre-press, print & on-line publishing. Control and monitoring of budgets and schedules (Annual budgets: 600 K€). Permanent creative impulse with agencies and photographers...
- TEAM MANAGEMENT : Recruitment, training and supervision of a 4 people team, Management of external service providers teams (about 15 people) : Creatives, publishing, production, photographers, logistics...
- OTHER : Interface between MKG-customer dept, customer relations dept, web manager and logistic provider. As co-founder i participate in the preparation and presentation of the 5-years plan to 3 Suisses International group (Chairman, HRD, Financial Management, Management Control Dept, International development Manager).
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GROUPE 3 SUISSES INTERNATIONAL
- PROJECT MANAGER - CREATING A START-UP (LINGERIE)
1999 - 2001
Starting-up a new business (Body Bloom) for one of the biggest actor of french distribution.
Concept of mail order (Print) & e-commerce (Web) specialized in women lingerie (budget envelope € 4.6 million). Objective: To create a strong, innovative and differentiating concept.
IImplementation and management of product marketing and catalog communication.
Successful launch of the first catalog in March 2001 - Results in line with objectives : 5% yield and average order: 50 €.
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TWO on TOP SARL - Paris
- OWNER - SALES & MARKETING MANAGER (TEXTILE - LINGERIE)
1998 - 1999
Creation of a lingerie collection adapted to the very specific request of the wedding network. Production under our own brand - Manufacturing Tunisia - distribution France and Northern Europe.
- Commercial Agency for:
Lingerie:
KENZO Lingerie (Women's Lingerie)
LAGERFELD Underwear (Men's Lingerie)
Bride & cocktail:
JOHN CHARLES (Wedding Dresses)
KELSEY ROSE (Cocktail dresses)
Specialized shops, chains and central purchasing department stores (corners with consultants for Kenzo lingerie).
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GOSSARD FRANCE SAS (WONDERBRA) - Groupe COURTAULDS TEXTILES LTD (UK) - Paris
- KEY ACCOUNTS MANAGER (LINGERIE) - MEMBER OF EXECUTIVE COMMITTEE
1995 - 1998
Development and loyalty of buying groups : sports chains (sport bras), department stores, wedding brands, retail groups, lingerie specialty chains, mail order catalogs.
- Negotiations and sales.
- Corners management in department stores including, space negotiations, space building and layout, definition of promotional operations...
- Supervision of the sales force :
- 7 itinerant sales reps : Objectives definition, results monitoring, field support, recruitment, integration, training.
- 12 department store consultants : Recruitment & integration, objectives definition, results, stocks & orders monitoring, setting up of incentive competitions & trainings.
Tripling of T.O over three years -> C.A 1997: € 4.5 million.
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GOSSARD FRANCE SAS (WONDERBRA) - Groupe COURTAULDS TEXTILES LTD (UK) - Paris
- SALES AREA MANAGER (LINGERIE)
1993 - 1994
English leader of women's lingerie, GOSSARD is setting up in France by relying on its flagship product : The WONDERBRA.
- Creation and development of the French subsidiary - Sales development half North of France.
- Launch of the famous WONDERBRA in France, a major event in the lingerie market.
Other brands of the group distributed : Berlei, Shock Absorber, Ultrabra, Glossies.
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SPONTEX SNC - Groupe TOTAL - Nanterre (92)
- SALES AREA MANAGER (DPH)
1992 - 1993
Household products: Brand SPONTEX
Commercial function in mass-market retailing channel (hyper & supermarkets).
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CHIMITEX S.A - Saint Laurent du Var (06)
- SALES AREA MANAGER (DPH)
1988 - 1992
Household products: Brand AZUREX
Commercial function in mass-market retailing channel (hyper & supermarkets).
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LACVAL S.A - Rungis (94)
- SALES AREA MANAGER (DAIRY AND AVIAN PRODUCTS).
1986 - 1988
Dairy and avian wholesaler located on Rungis Market
Commercial function in
- Retail (Grocers shops, Minimarkets, Delicatessens)
- CHR (café - Hôtel - Restaurant)
- Mass catering (school, hospital and company canteens).
