-
Danone France
- Brand Manager Innovation
Paris
2011 - maintenant
-
Danone Russia
- Junior Zone Marketing manager
Paris
2009 - 2011
MISSION
Development of the premium strategy of Evian Badoit and Volvic brands in Russia, Ukraine and Baltic countries.
Develop with Central Marketing recommendations on market potential to accelerate Danone business in Russia
-
Danone Middle East and Indian Ocean
- Chef de produit junior
2008 - 2009
MISSION:
Accelerate the short & long term Brumisateur business through business development in the region
Develop Volvic through refreshing the foundation of the brand
KEY RESULTS:
“Challenge” promotion with +21% in sales in UAE and Saudi Arabia
4 new chain accounts for Evian brumisateur in the UAE
Launch of a new sales display for Evian Brumisateur: +15% in sales in pharmacy accounts
-
Danone US
- Assistant Chef de Produit
2007 - 2008
KEY RESPONSIBILITIES:
Business and marketing plan for the e-commerce website shopevian.com (P&L, promo activations, logistics, portfolio)
Support of the PR plan of the brand (US Open sponsoring, film, video games and TV shows product placements)
Development of the national retail program activations for Coca-Cola (distributor) and Danone sales team
Recommendation for a new positioning of 75cl sport cap SKU
-
Danone France
- Stagiaire Assistant Chef de Produit
Paris
2007 - 2007
KEY RESPONSIBILITIES:
Weekly market and consumer analysis
Product development: packaging renewal and promo pack development
Development of a promotion including new packaging, web activation and TVC.
Recommendation for the launch of a new flavor (peach/royal jelly, launched end of 2007)
Brand communication test through non-traditional media ("Tupperware" concept)
