Mes compétences :
Chef de produit
Commerciale
Compte clé
Marketing
Négociation
Stratégie
Stratégie commerciale
Stratégie marketing
Vente
Entreprises
Philips Consumer Lifestyle France
- Marketing Manager Vidéo & Multimédia
Suresnes2011 - 2011Elaboration of the local marketing strategy and action plan for the Philips DVD players, Blu-ray players, Home Cinema Sound, Photoframe and Pocket Cam range.
Forecast of the market to adapt the sales plan monthly and provide the Key Account Mgers with the right qty of products.
Responsible for the prices policy of each Video product for each chanel of distribution to manage the margin and turnover.
Management of the advertising & promotion plan for the Video products.
Philips Consumer Lifestyle France
- Senior Marketing Manager TV
Suresnes2011 - maintenantOptimization of the Turnover/Margin/Market Share through :
- Pricing policy on a high competitive market
- Channelization strategy (right product to the right customer)
- Supply plan elaboration according to the market forecast and analysis
- Advertising & Promotion activation
Philips Consumer Lifestyle France
- Trade Relation Manager Consumer Care
Suresnes2009 - 2011Elaboration & implementation of the french Service policy of Philips Consumer Lifestyle goods.
Focus on satisfaction of the consumers and profitability of the Service process.
Negociation of Service agreements with the Trade.
Management of a team of 4 people.
Philips Consumer Lifestyle France
- Sales Representative TV Audio Vidéo
Suresnes2007 - 2009In charge of a trade portfolio of 100 dealers and wholsalers generating a turnover of more than 20M€
Formations
Université Paris 1 Pantheon Sorbonne (Paris)
Paris2006 - 2007Stratégie Commerciale et Négociation
