Tiphaine de Salettes

- Coordinate EU marketing activities: identify local and EU needs. Assess the projects for decision making. Assign the missions to the relevant team members. Insure conduction, timing and budget control.
- Responsible for EU Marketing Budget (6 M $): negotiate with management, implement ROI methodologies, revamp financial process and control. Responsible for budget achievements, optimisations and accruals.
- In charge of internal communication: pilot the EU Marketing Managers committee to define priorities, agree and implement action plans. Conduct weekly account managers sessions to insure marketing activities implementation across EU customers.
- Create EU knowledge sharing platform: identify optimal tool (SharePoint), define structure, develop content and establish process (50 people interacting). EU kick off, working on a possible WW extension.

- Managed direct National and EU customers: T/O > 45 M € ; + 8% vs 05 ; +5% vs objectives.
- Negotiated sku selection, placement (end caps, billboards, flyers), volumes deals & annual contract T&C’s.
- Implemented national promotional activities and relays, created specific promotions (premium, cash back).
- Set up sales support initiatives: interactive & dedicated sales guide, intervention during clients seminars/conventions, product training, guideline to the merchandising sales force, sales speech.

- In charge of Multifunction, Fax, Printer and Labelling Machine ranges for the retail channel T/O > 47 M €.
- Managed product line up: sales forecast, pricing, stock & delivery management with the WW HQ.
- Launched products: market studies (GfK), competition benchmarks, sales presentation, sales forces training and collaterals productions (product guides, e-learning, newsletter..).
- Drove a communication plan: identified message & support (billboard & press), set up PR campaign and press tour (500K€).
- Developed promotional programs: mechanism, budget, communication, implementation and follow up.

- Managed new and current regional customers: T/O > 60 0000£, sales development: +70% market penetration.
- Expanded sales canvassing methods: direct sales, mailings (7.5% returns), phoning (6 900 contacts).
- Researched new markets segments: feasibility studies, pricing calculation, strategy of approach.
- Drove new communication initiatives: exhibition organisation, literature, advertising, networking…