Mes compétences :
Business analyst
Marketing relationnel
Business objects
Marketing stratégique
Marketing direct
Pricing
Benchmarking
Entreprises
Amazon
- Product Manager – Fashion category
Clichy2015 - maintenantManagement of a top underwear vendor / 14 brands
> List products and optimize brands’ portfolio
» New products launch and promotion
» Monitor catalogue, implement new levers to drive traffic and deliver the best customer’s experience
> Business monitoring (weekly, monthly and quarterly basis)
> Build animation plan and marketing initiatives with vendor linked to the budget negotiated
» Define promotional mechanism and monitor profitability engaging Finance teams
» Coordinate with the Marketing teams for execution
> Ensure full availability of the selection
» Manage product lifecycle
» Secure deliveries by submitting block orders
» Implement new process by blocking stocks in vendor’s warehouse
YVES ROCHER
- Head of Product Marketing
Issy-les-Moulineaux2014 - 2015Multi Channel / Eastern Europe & Caribbean
> Define pricing for our subsidiaries in Poland, Czech Republic, Slovakia, Hungary & Romania
> Implement brand strategies and product strategies in countries (analysis of the market, targets’ determination, portfolio’s boosting & choice of communication’s guidelines)
> Manage and follow strategic decisions: KPI definition, P&L products analysis
> Marketing, benchmarking and recommendations
Yves Rocher
- Head of Business Analysis
Issy-les-Moulineaux2009 - 2014Shop sales / Eastern Europe & Caribbean
> Monitor daily turnover & KPI
> Business review of marketing campaigns for our subsidiaries (Eastern Europe) & for our partners (Romania & Caribbean) and recommendations
> Analyze & optimize commercial offers, market adaptations (choice of windows, merchandising, clients’ mailing)
> Realize 3-year strategic plans & review of Christmas campaign turnover (analyze transformation rate, average purchase, traffic)
