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Tom DUHAMEL

BREST

En résumé

French Marketing/Digital Marketing passionate currently working at Arvato (Dublin, Easpoint) as a Keywords Specialist for AdWords Express.

Google Adwords and Inbound Marketing certified.

Open to new exciting opportunities, you can contact me at: tom.duhamel22@gmail.com

fr.linkedin.com/in/tomduhamel

Mes compétences :
Online Advertising
Mobile marketing
Mobile Advertising
Marketing
Webmarketing
Marketing opérationnel

Entreprises

  • Arvato Berteslmann - Keywords Specialist for AdWords Express

    2016 - maintenant Google AdWords Express campaigns optimization for French Market:

    o Working with Engineering to evaluate experiments (e.g. engineers may develop a new method of keyword generation, these new keywords need to be evaluated and assessed).
    o Adding new business categories (determined by feedback from SMB Services, feedback forms, blogs, research ...).
    o Working with country marketing POC on Marketing Projects.
    o Using local marketing knowledge to understand what works in specific markets.
    o Coming up with ideas to improve the product and the tools used to build and optimize the product.
    o Analyzing weekly campaigns data (CTR, CPC, # of Businesses, Spend per Business) to monitor optimizations effects.
  • Arvato services - AdSense & AdMob Product Quality Analyst

    ZAC du Bois Rigault Nord à Vendin-le-Vieil 2015 - 2016 • Analyzing AdSense publishers’ websites (+ accounts) and AdMob developers’ mobile applications to ensure they respect product policies (responsible for French and English markets, also supporting all EMEA markets)

    • Investigate, identify, and prevent/remove product quality issues by reviewing user and publisher-generated content, advertisement implementation, search results in order to enforce product-specific policies on websites and mobile applications.

    • Identifying and escalating market trends and patterns, violations against the policies in order to avoid fraud and abuse across AdSense and AdMob programs.

    • Identification of keywords -for the french market- for the development of new automations

    • Dealing with appeals from AdSense publishers/AdMob developers on site and account levels within SLA (average 99%)

    • Constantly overachieving of productivity and quality targets (average >110% of productivity and 99,5% of quality)
  • Keywords Studios - French Language QA Tester

    2014 - 2015 Responsibilities:

    • Identify, isolate, and document bugs clearly and concisely in a bug database.
    • Run test suites, verify fixes, spot grammar and language mistakes in tested language.
    • Follow the documented processes at all stages of the testing process.
    • Verify that bugs have been fixed and implemented correctly.
    • Ensure that correct terminology is used.
  • Orange - Operational marketing & Communication Assistant

    Paris 2014 - 2014 6-months in the the Operational Marketing service of the "voice domain" in the HQ of Orange Business Services:

    ● Support in the communication of offers’ evolutions
    ● Creation of sales materials aimed to the sales force (around 1 thousand sellers) and clients
    ● Digital internal communication about sales materials
    ● Creation of a Business Review on major offers
    ● Qualitative analysis of national surveys on the sales force to improve the quality of the offers
    ● Responsible of internal digital events for the service (>100 people)
  • AEG Power Solutions - Human Resources Assistant

    Zwanenburg 2013 - 2013 Summer job in the HR department of AEG Power Solutions (France).

    Responsibilities:
    ● Improvement and updates of the management skills process previously created (cf: 2011)
    ● Creation of a welcome booklet
    ● Follow the training program advancement for employees and fill up administrative documents
  • Orange - Operational Marketing Assistant

    Paris 2012 - 2012 4 months in the Operational Marketing department of the West-Atlantic Agency of Orange Business Services located in Rennes (France).

    Responsibilities:
    ● Organization of the mid-year event for the agency (2 days, 200 people)
    ● Participating in the organization of the West-Atlantic part of the “Orange Business Tour”
    ● Phone calls to C-level executives to provide details on the events and convince them to come
    ● Participating in the organization of small customers events on specific topics
    ● Organization of training days for the sales force
    ● Data consolidation for the CRM software : Data checking, phone calls (to account managers and customers), data entry.
  • AEG Power Solutions - Human Resources Assistant

    Zwanenburg 2011 - 2011 3-months internship in the HR department of AEG Power Solutions (France), mainly dedicated to the creation of a skills management process.

    Responsibilities:
    ● Creation of a skills management process successfully audited by a quality certification
    ● One to one interviews with all of the managers of the company to explain and improve the process
    ● Follow the training program advancement for employees and fill up administrative documents

Formations

  • Dublin Business School

    Dublin 2016 - 2016 Digital Marketing & Strategy

    Online Marketing:

    -Content Marketing Programmes
    -Inbound Marketing Strategies
    -SEO and Website Optimisation
    -PPC Marketing
    -Website Analytics
    -Email Marketing
    -Leveraging Blogging, Micro-blogging, Video, Images and Audeo to help engage and activate customers online.

    Effective Use of Social Media:

    Analysing key social media channels and platforms and look at case studies of business that are u
  • IAE De Brest (Brest)

    Brest 2013 - 2014 Master 2 Marketing des Services

    COMPÉTENCES ACQUISES:

    -Capacité à analyser un marché, à comprendre le comportement des consommateurs, à concevoir et à conduire une étude de marché, et à manier les techniques statistiques descriptives et explicatives.
    -Capacité à analyser, concevoir, mettre en œuvre, suivre et contrôler une stratégie marketing d’ensemble dans le secteur des services, en intégrant les différences contextuelles (s
  • Université De Pécs, Hongrie (Pécs)

    Pécs 2012 - 2013 Master 1 Sciences of Management

    Erasmus year in the University of Pécs, Hungary (Faculty of Business - English Language)

    Classes followed and successfully passed:

    ● Advertising & Sales Promotion
    ● Global Marketing
    ● Services Marketing
    ● Foundation Marketing
    ● International Business
    ● Hungarian
    ● Microeconomics
    ● International Business Law
    ● Sustainable Production & Product Policy
    ● EU / Business Law
  • IAE De Brest (Brest)

    Brest 2011 - 2012 L3 sciences de gestion

    President du Bureau des étudiants de l'IAE.
  • IUT De Brest

    Brest 2009 - 2011 DUT GEA

    -Gestion quotidienne dans les domaines logistique et commercial, juridique et fiscal, comptable et financier
    -Négociation avec les partenaires de l'entreprise
    -Collecte et synthèse d'informations nécessaires à la prise de décision
    -Diagnostic des dysfonctionnements de l'organisation, amélioration et mise en place de systèmes d'information

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