Valérie Faure

I was managing the European Consumer TechnicaI Insight team & program:
• I was responsible for the definition & execution of the european strategic understanding plan ( regional shopper & consumer understanding, competitor monitoring & benchmarking,...). We were inputing these regional insights/learning in the early phases of projects.
• I was in charge of the definition & delivery on time in full of the Consumer Technical Insight plan for the hair european product portfolio. Through testing using the wide range of expertise (senso, quali, quanti), we ensured that our product/pack/claims matches the consumer expectations.
• I was an active member of a Global Unilever Consumer Network & as such participated to the best practice (testing methodologies, tools,…) alignment.
• I was in charge of the european consumer facilities & the budget realted to european studies
• I was also in charge of the training program for the whole Hair european R&D team.

As part of the new R&D operating framework, I developed a vision of what shall be done in the early stages of packaging design and proposed a European roadmap to get to it. In order to support this new model, I’ve built with my team the technical understanding of the European market & we fed these requirements and learning to the global design centers via project briefs in order to develop successfull products. My focus was on hair & skin categories but I also sponsored other Home & Personal Care categories on the use of developed best practices.
I was representing Europe in the Unilever global packaging sustainability network.

2003-2005: DEPLOY PACKAGING in EUROPE
I strongly participated to the design of the new global hair bottles and I led with my team the deployment of these new packagings in Europe.
I also worked with the European Packaging Director on our new regional mission & organization to pre-empt coming business needs
2001-2002: GLOBAL PACKAGING DESIGN
I led the design of the new global Sunsilk hair bottle in collaboration with a multi-functional regional team and Asia & Latam as the main deploying regions.
I’ve also built the “packaging consumer understanding” program in collaboration with CTI in order to design packaging fitting for consumer purpose.
1998-2000: EUROPEAN PACKAGING DEVELOPMENT
I developed hair wash & care packaging for Europe taking into consideration technical feasibility as well as consumer key drivers for preference, within the agreed timescale and business targets.
I participated to the Global Advanced Packaging Group looking for innovation opportunities on markets.