Vincent Basseville

Direction du Commerce France CITROËN
Marketing Digital et CRM

eCRM / ePRM Manager : all Citroën’s points of contact with Customers and Prospects for new cars and after sales services

- Strategy : Customers life cycle, relationship marketing, Internet, mobile, NTIC, conquest and loyalty programs, customers requests (test drive, commercial offer, ebrochure,…), welcome pack, sponsorship, ROI measures, etc…

- Newsletter, eMailing and multi/cross-canal campaigns : internal with NEOLANE or external with brokers

- Database : convergent reorganization, Master Data Management, enrichment, CRM tools, data catching, data mining, segmentation, targeting, profiling, scoring, retargeting, etc...

- Services : personal space MyCITROËN, CITROËN DS PRIVILEGE’s club, CITROËN eTouch, Send To Car, etc...

- Events : DS TOUR 2012, Paris Auto Show 2012 / 2012, Lyon Auto Show 2011, Geneva Auto Show 2012, football games, Bourget Air Show, etc...

- Product Manager : range of 15 Passenger Cars and 5 LCV, Price-Product-Competitors studies, Benchmarking, Prices evolution, Central reporting, etc...

- AO and Car Configurator Manager (Passenger Cars, LCV and accessories) + new Car Configurator 3D and Internet CPP website’s launch Coordinator

- CRM Project Manager : network panels and indicators for commercial opportunities and customers complaints

- eSVP Manager : customers database and direct marketing operations

- Citroën CZ Facebook´s page Creator and Webmaster ( www.facebook.com/citroen.ceska.republika )

- Training, E-learning, Virtual class, Game, Animation’s guide, Booklets, CD-Roms, Quizz, etc…

Missions for Renault, Peugeot, Mercedes and Fiat

- New Boxster, 911 and Carrera GT’s launch, Conception of catalogs and prices supports, Product training for the Paris Auto Show’s staff, Customers studies, Manager of the Porsche Design Driver’s Selection website and customers orders on it, Update the Car Configurator and Internet website, Monthly market report (AAA), etc...

- Preliminary studies for the new Octavia 2, Repositioning of the range Fabia / Octavia / Superb, Creation of special series, Conception of internal communication supports, Creation of Fabia RS press presentation, Monthly Price Index (Jato V4), Customers profile studies (NCBS), Benchmarking, etc…