Virginie AMOURELLE

En résumé

Entreprises

• NMPP : Prestations commerciales et logistiques pour les éditeurs

  maintenant

• THE HARMONIST - Direction Générale

  2015 - maintenant Lancement d'une nouvelle maison de parfums à Paris (avenue George V) et Los Angeles (Melrose Place): The Harmonist, créateur d'harmonie, alchimiste des sens.
  Première marque de parfums à s'inspirer du feng shui avec une vision différente des Parfums et de la Beauté : Harmony is the source of Beauty....
  - Création des bureaux à Paris , ouverture des boutiques à Paris et Los Angeles
  - Stratégie de lancement / Développement à l'International et mise en oeuvre opérationnelle
  - Management d'une équipe de 8 personnes ( Paris + Los Angeles)

• Compagjnie Européeenne de Produits Diététiques - Direction Générale

  2013 - 2014 Missionnée par Creadev - fonds famille Mulliez - pour retournement et cession d'une TPE (4M€) concevant et commercialisant des produits diététiques minceur (pharmacies, site e-commerce et boutique flagship)
  --Rationalisation des coûts et de l’offre-produits | Remobilisation et management d’une équipe de 15 personnes
  --Repositionnement complet de la Marque : refonte communication, packaging, site e-commerce et
  stratégie digitale, innovation-produits, prototypage d’un nouveau concept store
  -- Élaboration d’un nouveau business modèle pour relais de croissance (web + boutiques, politique CRM et digital fitness),

• PRESSTALIS - Director of Marketing &Development (MKt &IT solutions)

  Paris cedex 19 2010 - 2013 - Providing strategic direction for new business fields linked to new technologies
  - Developing and driving B2B and B2C projects: for
  the Publishers (mobile loyalty application), the POS (new dematerialized services to create traffic),
  -Recently creating new offers in Logistics ( Diversification Offer and sustainable urban mutualization marketing project)
  

• PRESSTALIS (ex Nmpp) - Strategy Marketing Director

  2007 - 2010
  - Managing transverse group strategic projects
  - Creating the first consumer marketing program including loyalty programs
  - Recommendation for a Core Internet strategy and building a digital kiosk sales
  - Initiating and modeling category management, local tests: implementation in 2012
  

• Nmpp ( Lagardere Subsidiary) - Director of Marketing Services and Surveys

  2003 - 2007 - Consulting research services to Executive Publishers (to monitor dynamic sales), activity running as a Profit Center with €7,3 M in revenues and 150 clients
  - Monetization of intelligence data by driving subscriptions to new tools
  - Provided transverse expert resource to operational B.U.
  - Managed 30 people including 3 senior managers
  

• LAGARDERE ACTIVE -Hachette Filipacci Media - News and Youth” Business Unit Manager and VP

  2000 - 2003 - Managing 2 « people » weekly titles : "Ici Paris" et "France Dimanche"
  - 350 000 copies weekly each, maintaining €10 M annual revenue
  - Marketing and Promotion for "Paris Match" : Budgeting and promotion plans:
  remodelling of the "Paris Match" internet companion site,
  initiated editorial surveys and new editorial thematic for new business
  - Marketing and Promotion for Disney Hachette Presse
  - Managed promotional plans , remodeled subscription programs , initiated editorial surveys, launched Witch Magazine
  

• LAGARDERE ACTIVE - Interdeco - VP of Advertising Sales for Elle magazine

  1999 - 2000 - Responsible for reaching overall target revenue of FF500 M (€75M),created a sales rational and subcontracted editorial supplements
  - Rationalized sales organization and processes (New CRM tool)
  - Managed team of 8 sales people (6 senior reps, 2 assistants)
  
  

• L'OREAL Parfums et Beauté- Lancôme France - Brand Marketing Director Lancome FRANCE

  1995 - 1999
  - Marketing International plan creation and management, strategy, product launches promos. Major product launches included "Poème", "Teint Idole", "Hydra-Zen" in superstores and perfume shops
  - Product mix potential validation, forecasts, operational drivers, media - TV, radio and print- plan, sales tools. Creation of the first web showcase -site in 1998
  - P&L responsibility : Revenues = FF 830 M (€130M) with promotional means + media budget of FF210 M (€32M)
  - Managed team of 11 people

• L'OREAL Parfums et Beauté -Lancôme Duty Free Europe - Brand Marketing Director Travel Retail Europe

  1989 - 1995 -Achieved new product offering with the same timing as for local markets
  -Achieved new product offering with the same timing as for local markets
  -Launched Trésor (N°3 at the end of the year)and Rouge Absolu
  -Monitored strategy and (up-grading) brand image within Duty Free Europe, especially in merchandising and promotional policy
  -Developed specific « Travel Retail » kits and POS promos
  -Managed team of 7 people
  

• L'OREAL Parfums et Beauté -Lancôme International - International Product Develoment Group Manager Care products

  1988 - 1989 -Development strategy /Care products
  -International Coordination Europe and Asia
  -Creation of Esprit de Soleil 5Prix d'Excellence Marie-Claire)Hydrative (Prix spécial packaging) and Sculptural Minceur
  -In-store promotion and communication for existing lines, value analysis
  -Managed team of 4 people

• Groupe Lesieur-Lesieur Cotelle - Product Development Group Manager

  1983 - 1987 Product Development Group Manager (06/86 to12/87)
  - Redesigned Product Portfolio / Market segmentation
  - Handled Product Development/Communication
  - Managed 6 people
  
  Senior Product Development Manager (01/86 to 07/86)
  - Responsible for 4 major new products including "Javel Plus" de Lacroix: development, planning, test markets and launch (30% of the total contribution)
  
  Product Manager (04/83 to 12/85)
  - Responsible for existing lines such as "Mini Mir", "Rex Citron" or "Persavon". FF300M (€46M) Promotional Budget of FF 25MF (€4M)
  - Redefined the product mix, communication and changed agencies
  

• Interdeco (filiale Havas Régies) - Advertising Rep

  1981 - 1983
  Advertising Rep "Enfants Magazine" (09/82 - 03/83)
  Advertising Rep "Les Echos" (10/81 – 08/82)
  

Formations

• HEC

  Paris 1979 - 1981 Marketing

Réseau

• Carole BUIRET

• Florence VIDAL

• François VAN LIERDE

• Jean-Marie GAMBA

• Lydie MAHE

• Nathalie VILLELONGUE

• Rémi CLAUDON

• Samy KEGHIDA

• Thibault VANDERMERSCH