Virginie Brou

Virginie Brou

Business Director / Directeur Conseil

Digital Marketer / Business Director / Directeur Conseil
 

En poste chez Ogilvy

Précédents : Gyro Worldwide, SELLINGSYSTEM

 

    En résumé

    I am a passionate digital marketer, both strategic and hands on, dedicated about delivering outstanding marketing strategies and creative ideas to maximize the value of a brand. With over 12 years of experience, I have led multiple client projects and relationships while developing an extensive knowledge of luxury brands and their target audience. Most recently, I have led the Louis Vuitton account, providing them counseling on digital strategy and how to expand their digital reach while building a strong and loyal audience. Focusing on creating emotional experiences, I have worked on some of the most exciting chapters of the Journeys Core Values campaign and executed ground-breaking projects such as the very first fashion show live broadcast on Facebook in 2009. I also spearheaded the development of the tablet and mobile versions of the brand website, driving incremental revenue for the brand. Lately, in addition to creating useful entertaining and memorable experiences for a portfolio of luxury brands, I have been participating in the pitch process to help growth of the agency. Before joining Ogilvy, I used to work at Gyro Worldwide in Philadelphia for leading companies including RJ Reynolds, Lee Cooper and Cadbury. I have a deep understanding of international business approaches and cultural sensitivities gained by living and working in North American and European settings. I am known for my enthusiasm and adaptability, my ability to deal with major changes in the workplace, my endurance to stress, my autonomy on projects and my capacity to handle multiple priorities. Specialties: Integrated marketing, Content marketing, Social media, Website design, Website development, digital marketing, Mobile, eCommerce, Analytics, Email marketing, Strategic consulting. Contact me at: virginie.brou@gmail.com

Parcours

Business Director / Digital Marketer / Directeur Conseil

Chez Ogilvy

De 2008 à aujourd'hui
Clients included: Louis Vuitton (LVMH), Hermès, Mulberry, Nestea (Nestlé & Coca Cola), Milka (Kraft) I am responsible for developing and directing digital initiatives for international brands. I am in charge of providing strategic consultation, day-to-day account management and developing strong ...
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Account Director

Chez Gyro Worldwide

De 2005 à 2008
Gyro Worldwide, Philadelphia, is a full service agency specializing in branding, marketing strategy, and content development, known for its ability to conceive and execute alternative marketing programs that resonate with early adopters, trend influencers and other hard-to-reach ...
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Account Manager

Chez SELLINGSYSTEM

De 2002 à 2004
SellingSystem is an integrated agency providing traditional and interactive marketing services to a large portfolio of national clients. Clients included: Philips Lighting, Brasseries Kronenbourg - Coordinated the day-to-day work for the agency’s two largest accounts: Philips Lighting and ...
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Compétences

 
  • Account management
  • Brand strategy
  • Webmarketing