Vivien Boidron
Marketing Communications Manager, Schneider Electric
New challenges & travels keeps me going.
I'm entrepreneur, open, creative and passionnate.
10 years in Marketing & Communication
5 X of turnover growth achieved
3 management positions
1 marketing master from graduate school
Specialties
Marketing, Communication, Project Management
Recommendations
Franck Paillaret, Managing Director, Revaffaires
"Vivien was mostly managing the marketing and the communication strategies for the company and its customers. He was a real asset to our company to deliver in time and best in class solutions for our customers. Creative and reliable he handles a lot of customers in their projects: business start up, from the business plan to the communication, websites creation from scratch and also a political campaign.
Vivien is a real entrepreneur in his way of working.
Vivien believes in his team and know how to help them to do the extra miles. He is entrepreneur minded and always reaches the goals he targets.
I am happy to have worked with him."
You can see my major achievements on my portfolio http://vivien-boidron.com and my recommandations on www.vivienboidron.fr
641 contactsLeading the marketing communications to support the business P&L and reaching the 2015 turnover goal in Europe, Middle East & South America
MARKETING COMMUNICATION STRATEGY:
Understanding the vision and objectives of the business, create the communication objectives, targets, story, budget, tools, media, indicators
MAXIMIZE EMEAS MARKET COVERAGE:
Airport, healthcare, office, hotel, retail, high end residential
BUSINESS STRATEGY PRESENTATION:
Participate to the creation of the strategy with marketing, finance and R&D, then synthesise and storify the content in a creative way to influence senior stakeholders
BOOST SOLUTION SALES:
Training, selling aids, brochures, catalogues, video, product displays and external programs such as direct mail, advertising, public relations, trade show…
PROJECT MANAGEMENT:
Delegate, follow-up and execute interacting with different stakeholders in multiple geographies and organizational layers
INTERNAL COMMUNICATION & COMPANY INTEGRATION:
Drive a strong recognition culture promoting and highlighting people’s expertise and efforts
BRAND MIGRATION:
Implementing and embedding strategic agenda’s within a complex and global environment
2009 - 2011My own company in Corporate Strategy Consulting
> 2 business start up, from the business plan to the com campaign.
> 5 websites.
> 1 political campaign.
www.revaffaires.fr
2009 - 2011Web Business Development for Residential & Building
> Website project management: From the marketing goal to the launch in 5 countries. 15 people involved. 80K€. 1 year. 60 flash animations. Promotion tool to sell & install energy efficiency products.
> Switch range video ad
> B2C products selector
> Com tools creation for european countries
http://vivienboidron.fr
2008 - 2009International corporate communication
> Web Globalisation: Creation of a template to present the offers of the 190 Schneider Electric countries.
> HQ Showroom: Coordination of 20 persons & 5 providers within 10 countries and short deadline.
2007 - 2008Strategical Marketing Management
=> 392 % turnover increase.
> Strategy: Marketing plan, improve business model, management of B2B & B2C offers.
> Operational: Sales forces training.
> Com means: graphic standards, website, leaflets, cars.
2002 - 2007Operational Marketing
> Sales during organized events. Developing brand awareness on the campus.
