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Coca Cola Entreprise
- European Marketing Director, sparkling portfolio - CCE Europe
ISSY LES MOULINEAUX
2012 - maintenant
- Develop and implement CCE sparkling portfolio strategy across Europe
- Coordinate with TCCC the major marketing programs and define the look of success
- Lead innovation across Europe
- Manage and develop the European sparkling marketing team.
- Provide leadership to the local BU’s in the development of the sparkling portfolio strategy.
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Coca Cola Entreprise, member of the French Executive Committee
- Sales and Marketing Development Director
2008 - 2011
• Responsible for 4 different units : grocery and away from home
o Brand management, innovation
o Market research
o Shopper marketing
o Merchandising strategy and sales tools
Manage 20 persons: recruitment, training, motivation, evaluation
• Define the soft-drink strategies to increase category sales and shopper satisfaction
o Track and provide relevant analysis on category and brands performances as well as shoppers & consumers behavior
• Coordinate the annual marketing plan for TCCC portfolio
o Innovations with finance and supply team
o Brand highlights
o Channel initiatives
• Build and present the annual story to trade to the retailers and manage our ECR partnerships
o Advantage group (customer satisfaction) rating 2011 # 1
o Presentation at ECR France and Europe
• Lead the volume/profit plan for 3 CCE brands : Capri-sun, Monster, Ocean spray
o Marketing initiatives, media plan, promotions and POS activation
• Manage the budget of the department
• Provide the relevant tools for the sales force
Results: Volume growth: +5% (CAGR 2007-2012), OI +11%, engagement survey for sales & marketing team: 92% (CCE best rate)
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Coca Cola Entreprise
- Category Development and Innovation Director
ISSY LES MOULINEAUX
2006 - 2007
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Coca Cola Entreprise
- Category Development Associate Director, grocery
ISSY LES MOULINEAUX
2002 - 2005
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Coca Cola Entreprise
- Merchandising & Market Research Group Manager
ISSY LES MOULINEAUX
2000 - 2001
- Manage merchandising and market research teams
- Accelerate category management within CCE France with an innovative merchandising concept
o win “Mètre d’or” IFM 2002 (Merchandising award : gold medal)
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Coca Cola Entreprise
- National Customer Merchandising Manager
ISSY LES MOULINEAUX
1998 - 1999
- Create the merchandising department within CCE : 3 merchandising managers in charge of customers, 1 Business analyst for planograms
- Define merchandising strategy for the soft-drinks category
- Develop national customers partnerships
o Shelf space CCE : from 30% to 40%
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Coca Cola Entreprise
- Customer Market Research Manager
ISSY LES MOULINEAUX
1996 - 1997
- In charge of developing all market research needed to track and understand the category and CCE performances
- First training for Category Management in collaboration with TCCC US
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SECODIP / INTERCOR
- Unit manager
1991 - 1992
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SECODIP / SOFRES
- Unit manager
1991 - 1993
- In charge of both retailer and consumer panel
- Team management 6 persons
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SECODIP / INTERCOR
- Chargée de clientèle
1989 - 1991
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SymphonyIRI Group
- Unit director / retailer panel INFOSCAN
CHAMBOURCY CEDEX
1989 - 1996
- Responsible for a customer portfolio, representing 2, 5 millions euros: L’OREAL, COLGATE, MARS confectionary, KELLOGG’S, LESIEUR…
o Recommendations based on panel analysis
o Annual budget management
o In charge of business development : turnover +15% in 1995
- Team management : 9 persons
- Project leader for Infoscan tools :
o Creation of new templates, type of analysis…
o Training on promotion optimization
