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Yves-Marie SALANSON

RENNES

En résumé

Directeur Marketing & Communication. Beaux-Arts et Loisirs Créatifs Raphaël, Berge, Isabey et Sennelier
Formations Design Ind. & Graph + Master Marketing (DESS)

Industrial and graphic designer, my professional development has led me to take on responsibilities related to product development such as market survey & diagnosis, product positioning, marketing, merchandising and tracking sales – all of which are marketing tasks which precede, accompany or follow the work of industrial and graphic designers. So I supplemented my savoir-faire with a marketing Master’s degree in 2005. This degree gave me the perspective needed to oversee the launch of a product from start to finish, marketing and design creating a common language for all stakeholders whether they are managers, technicians, or sellers. These skills are complemented by my interest in the internet and how it communicates meaning and brand values quickly and efficiently – especially in the case of social networks. Design and marketing are inseparable and share two common points: intelligent creativity, critical source of differentiation, and profit.

Mes compétences :
Marketing
Communication
Design
Management
Distribution
Art

Entreprises

  • SENNELIER | RAPHAEL - Directeur Artistique

    2016 - maintenant ARTISTIC AND COMMUNICATION DIRECTOR
    Since January 2016 – MAX SAUER SAS Saint-Brieuc
    Member of the Executive Committee
    I am responsible for multichannel communication. I manage the company digitalization shift and embody the brand on social networks (100 000 FB fans)
    - Recruitment and Management of 5 European Community Managers
    - Animations and development of a network of influential consumers
    - Creating French and English video tutorials
    - Creation of the “Place-to-Paint.com”, an innovative dedicated pleinair Artists social network.
  • MAX SAUER - Directeur marketing

    2001 - 2015 2007-2015 – MAX SAUER SAS, Saint-Brieuc
    Member of the Executive Committee, I analyze market trends, recommend new ranges, develop them and launch them to the different types of players (representatives, key accounts, importers, etc.)
    - Strategic analysis and product recommendations
    - Responsible for the development, sourcing and launches of new products
    - Launch of the Watercolor "L'Aquarelle" by Sennelier
    - Launch of acrylic in soft abstract pouch (600 points of sale implemented)
    - Launch of the application in store and online "How to Choose Your brush"
    - Key accounts Private Label Products Development
    - Business planning France and Export
  • P.LEHON DESIGN - Designer

    1997 - 2001 Conseil en développement de produits nouveaux.
    Etude du style, estimation des coûts de fabrication.
    Orientation vers des outilleurs et des transformateurs.
    -Babynov : Conception d’une gamme d’articles de puériculture : poussette, porte bébé dorsal, chaise haute.
    -Guillemot : Design accessoires périphériques PC
    -Perceval : Design luminaire lumière du jour
    -Giat industries : Illustration visualisations de shelters
    -Sulky Burel : Illustrations fiches article
    -Delta Dore : Design boîtier convertisseur électrique
    -Eolring : Design facing rack informatique
    -Mitsubishi : Design périphériques téléphone
    -Lamirel (puis Fellowes) : Design Plastifieuses, relieurs grand public, perforateur de bureau.
    -Kiscom Inc (NJ) : Création de jouets.
  • ADEQUAT / ACTIVE DESIGN - Designer industriel

    1996 - 1997 Design et développement de produits nouveaux. Système de transport de courrier. Aménagements véhicules industriels. Poste de travail CAO/DAO
    Recherche de solutions techniques.
    Dépôt de brevets

Formations

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