Yves RENON

BUSINESS UNIT MANAGER : SOUTH EUROPE, ANSELL.
Mission : Definition and implementation of South Europe Business Unit policy.
Team management : 20 persons.

Results: Proven track record of sales and EBIT increase

Actions :
-Process and organisation actions :
New orgchart, new incentive schemes, new sales processes and offers,
- Profit focus actions :
Pricing policy, product mix actions, new sales channels development.
- strategic focus : M&A recommendations

Mission : Definition and enforcement of the european marketing policy in the Accessories Division.
Team management : direct report : 12 Product managers, dotted line to 5 Country Marketing managers .
Results : Sales increase (93M$) +22% p.a. Operating margin : +5 points
Actions : Mix Review: products, distribution and promotion channels. Creation and enforcement of the european Pricing , of the web site (15% sales). External growth through companies buy out.

Mission : Definition and enforcement of the marketing policy in the french subsidiary.
Team management : 6 persons (product managers and customer service)
Regional Sales manager (East of France : 6 sales reps)
Sales : 60 M Euros (35% of Guerbet Group )
Results : Market share recovery (from 48 to 53% in 12 months) and profit increase (+2 points).
Actions : Marketing : Product mix review, specific promotions, review of the service policy, products training, sales tools creation.
Sales : New sales area organization, Sales objectives new definition and follow up.

Mission : In Charge of the profit centre : North Europe, composed of 6 subsidiaries and 4 distributors..
Sales : 60M Euros (35 % of the Guerbet Group), 124 persons
P&L, human ressources and investments management.
Definition and enforcement of the commercial policy .
Actions : Subsidiary imlementation in UK and Austria.
Stream leader of the Europe Sales and Marketing reorganisation project, in parnership with Gemini-Bossard Consulting.

Mission : Sales and margin increase through “licensing out”, agents and distributors.
Sales : 37 M Euros
Team management 14 persons : 5 area managers and export sales customer service.
Actions : Turkey subsidiary project, new products launches.

Mission : Sales and margin increase through indirect sales.
Actions : Distribution Contracts negociation, sales/marketing targets setting and follow up.