Zélia P.

Responsibilities:
-french strategy on retention email for the business base
-set up of emails campaigns : marketing concept, copy, pricing, design with the graphic designers, selection of the target. Set up of triggers emails and products targeting
-marketing support to retention european programs (proeject management)
-leverage knowledge with other countries
-collaborate with products spoecialists and the research team
-inside the french team: exchange of good practices with other channels (online display, social media, direct mail)
-analysis of metrics (OR, CTR, AOV) and optimization of campaigns (AB tests)

Set up of marketing and communication actions
•Events management
•Sales person support
•Press Relations
•Distribution program

Assistant of the eBusiness and eMarketing department: In charge of updating the website Agilent.com for Europe, managing the Intranet. I also helped to implement a new tool helping us to manage the newsletters (Articles selection, layout,…).Participation of the organization of an 300 persons event in Paris (Training sessions for Agilent engineers).

Présidente déléguée de AMD Performance (Association de Marketing Direct)
statut de Junior Entreprise
http://www.amdperformance.com

Chiffre d’affaires 2007 de 200K€
o Communication interne (création de produits avec logo,…), communication externe (affiches, annonces dans journaux locaux, participation au « Mouv’ des campus » : émission radio en janvier 2007, campagnes de prospection,…)
o Gestion de la clientèle, des missions, des étudiants ; management de 10 membres.

Assistant of the Trade Marketing Department: In charge of the organization of the special discounts operation on Disney DVD, in relation with sellers, logistics of the products delivery; work on communication tools (Flyers, Wobblers, POP in stores, Blinder,…); participation of negotiations of operation with retailers (Carrefour, Auchan, Géant,…); Participation of the elaboration of marketing plan of the releases of new Disney DVD.

Elaboration d’un plan de communication

Mise à jour et mise en place d’outils divers de communication (catalogue, album photos, flyers, affiches, cartons d’invitation)

Participation à l'organisation d'un événement regroupant environ 250 personnes sur une semaine sur le camp militaire de La Courtine (Creuse).

Accueil des clients

Vente de produits fincanciers

Télémarketing

Organisation de 4 croisières pour les étudiants du CERAM (de 20 à 40 personnes)
location de voiliers, organisation des animations, ...

Organisation de la croisère des anciens

Responsable de l'organisation de sessions du passage du permis bateau