Zohra NAJI

Consolidation of the marketing budget,
Realization of accruals monthly,
Support in doing the weekly reporting actuals vs budget forecasted
Controlling that the marketing budgets forecasted by the guidance of Corporate has been respected by the PE (Pan European) and the RC's (Regions & Countries) teams
Realization of a new budget tool online for the teams
Training of the RMD's and their Campaign Owner on our new sharepoint platform on the budget and planning (Regional Marketing Directors)
Support teams for their financial yearly budget planning

Media Relations (realization of press book, internal relations with the Press and Technology agency, writing of press releases),
Investor relations (making of annual financial report and interim management of financial disclosure on the website,development of the new ergonomics of "investors's website”),
Events: realization of internal events (breakfast, lunch, afterwork, seminars) implementation of emailings, database management (via the Salesforce CRM tool),
Project management: an "Agile Coaching" project leaded in collaboration with consultants (writing the brief, media plan, and communication strategy via social networks),
Responsible for the weekly sales reporting through Sales Force,
Managing the website and valtech.fr valtech.com,
SEO / SEM: before the launch of a seminar conducted by our entity Valtech Technology, managing a campaign on Google Adwords (daily monitoring analytics results over 15 days, management of keywords, ads, changes ongoing to optimize the campaigns).

Google Challenge:
There a is yearly international competition of Adwords organized and sponsorized by Google (200$ per team) and involving 2.187 student teams from 57 countries. My team composed by 6 members and I have worked with Roussev Sport, a sport articles specialized company. As a team leader, i worked in the launch of the gloabal marketing strategy for the settlement of our ads through Google and its partner websites. We wrote a Precampaign Strategy where we explained how we would launch our strategy and which budget we would allocate per day. The campaign started for 6 weeks and during that campaign, we made efforts to follow our global commmitments and to modify our budget when ads where not efficient enough. The main aim was to increase the turnover of Roussev Sport during this period (+20%). When the campaign was finished, we wrote a Post Campaign Strategy where we put a global feedback of how we solved out some issues, what has worked and has not. We have been selected to be among the Semi-finalist in the Top 50 of EMEA ranking.

Participation in the development of marketing and sales, involvement in trade policy of "white label",
Creation of communication tools for our websites and communication sales tools for the sales representatives (exhibitions, sales meeting),
Realization of greeting cards for our customers, kakemonos for our exhibitions,
Competitive monitoring,
Organization of trade fairs (from brainstorming to logistics),
Participation in the new ergonomics of the website (writing the brief for the design agency, advising new visual, advising text content...),
Creation of website content (layout / design / logo ...),
SEO (analysis of competitor websites / comparison / analytical results via webalizer).

Competitive Monitoring (analysis of results, trends, quantitative analysis of markets ...),
Improving the presence of Noovojob (space dedicated to the recruitment on Second Life) on the web (Facebook, MySpace),
Community management (animation of our avatar of Noovojob (NJ > Angie Laville) through our Facebook space:
creation of messages targeted for our recruiters friends, promotion of our Second Life night party),
Production of articles on Web 2.0 technologies related to Noovojob,
Development of statistical documents (Business Presence on Second Life ...).

Order Management for Asia, Greece, Cyprus, Malta, Mauritius, Israël
Responsible of the transport of goods: relation with air and sea forwarder to get cotations in respect of International Commercial Terms (INCOTERMS)

Phone prospection,
Negotiation,
Customer tracking.