Boris Alessio

Boris Alessio

GENERAL MANAGER SPAIN, L'OREAL
 

Currently employed at L'OREAL

Previous: L'OREAL

 

Previous: Institut National Supérieur Européen De L'Administration Des Affaires, Université Catholique De Louvain-La-Neuve, Politecnico

Experiences

GENERAL MANAGER SPAIN

At L'OREAL

From agosto 2012 to Present
Responsible for Brand development (#5 in Europe) within the Professional Product Divison - Global P&L responsability - Reinforcement of the brand DNA - Restructure of the sales organization and redefine priorities to boost sales efficiency - Contribute to strengthten the Division position in...
Read more
 

Marketing Director France

At L'OREAL

From 2009 to agosto 2012
Responsible for the business unit France (#1 of the division worldwide) for the leading haircare brand of the professional market. Report to the Division Manager (no General Manager position). - Back to business growth since 09 - Important gains of market shares thanks to a brave modification...
Read more
 

Marketing Manager Development Asia

At L'OREAL

From 2005 to 2009
In charge of the international development of the leading generalist haircare brand in Asia, two luxury hair care brands, one luxury skin care brand. Reporting to the division chief executive for Asia. - In 3 years, Re-conquest of the #2 position in Japan since #5 and consolidation of the...
Read more
 

Marketing Manager Italy

At L'OREAL

From 2002 to 2005
In charge of the marketing strategy for the market leading haircare brand in the country #2 for the Division worldwide, reporting to the brand general manager. - Attack to the competitors and conquest of market shares in a difficult context of stagnation of the market through launches of...
Read more
 

Politecnico, Torino

Marketing & Finance, Politecnico

From 1992 to 1997
Management Engineering
 

Skills

 
  • Business development
  • Créativité
  • Management
  • Marketing
  • Stratégie