Chloé LAPARRA
Responsable Commerciale et Marketing France, Technico Flor Parfums
3 'P': Passion, Patience and Perseverance that lead me to: Perfumes.
Created in 1982, the Technico Flor Group is creator and manufacturer of fragrances and flavors for the cosmetics, perfumery, personal care, homecare industries.
Internationally represented (3 plants: in Marseille, Canton, Miami, and offices in Dubai, Singapore, Levallois), our perfumers create the fragrances of tomorrow.
As a sales representative, my principal missions are:
The development of my customers and key accounts portfolio. (y+1=+14%).
The implementation and improvement of our Group’ strategy.
My passion and reactivity allow me to build a relation of trust with each customer in order to understand their projects and reach their loyalty.
Personal orientation:
Olfactive training with our Parisian perfumer (From the Roure Perfumery School).
Marketing initiatives (Quarterly Newsletter, publications in specialized magazines, trends books to be presented to our customers…).
Creation of a new strategic axis of development: the scent marketing as a new way for brands to differentiation by the creation of ‘logolfs’.
www.technicoflor.fr: Creating fragrances for our world!
2005 - 2007IBM, System i Server Division as IC Junior during one year.
My main missions were:
The driving of the installed park, managment of the business tools.
Keeping a direct contact with IBM Business Partners (such as NLE, Nouvelle Logique e-business).
Leading of the commercial offers and marketing initiatives presented to customers.
Then I Integrated NLE (one of the three mains IBM Business Partners) as sales representative:
Constitution of a new client’s wallet.
Follow up and take over existing key accounts.
Personal orientation: Close relation with project managers.
2005 - 2005Communication assistant in the Private Bank entity in Paris:
In charge of the organization of the Roland Garros event.
2004 - 2004Sales woman in a Specialized CDHC Shop in Madrid:
Customers’ relations, back office, follow up of stocks, weekly reporting.
2002 - 2002Givaudan (ex Quest International): The leader Group in the creation and manufacturing of flavors and fragrances.
Fine fragrance, international marketing department: marketing assistant in Paris:
Market study realised on the Flankers market.
2002 - 2002Symrise is one of the leading perfumery groups.
I worked in Barcelona, as an International marketing assistant:
Management of perfumes launchings, briefs, market study.
Experience as Perfumer assistant.
2000 - 2003As a leisure and external job to my studies in worked at Studio Plus photographer: Laboratory and shop manager, Versailles.