Alina Cociuba

Alina Cociuba

Assistant Marketing Manager, Pfizer

Currently employed at Pfizer



Previous: ISCOM, Universitatea De Vest


Assistant Marketing Manager

At Pfizer

From October 2012 to Present
• Working in a European team and managing the interactions between the various marketing teams in all the European countries. • Promotional material management: coordination and supervision of all the phases of fabrication of promotional materials for Prevenar 13 Adult & Paediatric alongside the...
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Advertising Coordinator

At Pfizer

From October 2011 to October 2012
• Collaboration with the product managers in the Specialty Care Business Unit to plan and anticipate their needs in terms of promotional materials. • Organization of RFPs and commercial negotiations with subcontracted marketing agencies and printing presses. • Coordination and supervision of all...
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Marketing Assistant

At Pfizer

From October 2010 to October 2011
• Coordination of subcontractors and interfacing with the marketing teams for the elaboration of new contracts. • Creation and tracking of budget dashboards indicators (KPI) as well as planning the implementation of the key stages of marketing operations for the Specialty Care BU.

Promotional materials Coordinator

At Pfizer

From March 2010 to October 2010
• Management of promotional material stock levels available to the sales force. • Ensuring planning milestones are met and allocated budgets are not surpassed. • Creation of and follow-up of compliancy tenders for products as well as promotional material archiving.

ISCOM, Paris

Masters in Marketing and Communications

From September 2005 to September 2010

Marketing Assistant


From January 2009 to March 2009
• Creation of an e-commerce web-site allowing the company to present its product catalogue online and to be able to perform online sales of its products, in collaboration with the well-known Paris web-design company Web Excellence. • Conceptualization of a showcase website for Funkin Mixer, the...
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Web-marketing Coordinator


From August 2007 to August 2008
• Development of internal communication materials destined to aid the sales team with B2B engagements. • Setup of the Buzz / web-marketing campaign in order to promote the company’s product line to potential customers. • Development of customer relations.

Viral Marketing Coordinator


From May 2006 to July 2006
• The development of a market segment analysis to identify the primary competitors of the company and their weak points. • Creating and executing a viral marketing strategy to reach as many potential clients as possible in order to promote • Creation of a press kit to be...
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Universitatea De Vest, Timisoara

Universitatea de Vest

From October 2003 to July 2005
Prep-school in Consumer Psychology


  • Commercial negociations
  • Coordination of multiple projects
  • Customer Service
  • Knowledge of Photoshop Suite
  • Oracle CRM

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