Frederique LIaigre

Frederique LIaigre

Director, Transformation and integration, SFR

Currently employed at SFR

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Director, Transformation and integration


From November 2013 to Present
In charge of driving projects aiming at transforming the organisations, tools and processes of the Group. In charge of pre-integration workshops on the B2B segment in the context of SFR take-over by Numericable

Director, M2M Division

At SFR Business Team

From June 2011 to October 2013
In charge of M2M solutions conception and selling. Main achievments: growth by +19% of turnover year over year, launch of a new security and safety packaged offer Member of the Ecomouv' Executive Committee

INSEAD, Fontainebleau

Senior Executive Leadership Programme - "Vivendi Building the Future", INSEAD

From January 2011 to June 2012

B2B Customer Care Director

At SFR Business Team

From April 2010 to May 2012
Management of a team of 500+ employees Management of subcontractors Management of a budget of 27 M€/year (excludng bad debt) Main achievements: increased customer satisfaction, absorption of +15% incoming call at iso-budget, implementation of a fully convergent fixed/mobile customer service,...
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Director of Communications


From April 2009 to April 2010
In the context of the take-over of 9Cegetel by SFR and then the launch of a redundancy plan, management of internal, corporate and external communication of the Group.

Director, Multinational Customers


From January 2005 to August 2006
creation and management of a sales and support team dedicated to the selling of mobile solutions to multinational customers

Director, Chairman's Office


From September 2000 to August 2006
Follow up of operational and financial results of the group companies, shareholders' and inverstors' relationship, preparation and management of Board Meetings, communication of the Chairman

Senior Business Analyst

At Vodafone

From October 1998 to February 2000
Preparation work for the Vodafone Members of the Boards of the subsidiaries and investments in France (SFR), Italy, Hungary, Belgium, Poland, Netherlands, Portugal. Analysis of operational and financial results of those companies, support to large project, operational support for the launch of the...
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At Orange

From January 1993 to October 1998
Operational support to the launch of Orange subsidiaries in Denmark, Romania and Belgium

IAE, Toulouse

DESS Marketing, IAE

From October 1991 to June 1992

Université Orléans, Orleans La Source

Maîtrise de Sciences et Techniques Commerce en International , Université Orléans

From September 1989 to June 1991


  • B2B
  • Business transformation
  • Customer Relationship Management

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