Jinghua CHEN

Jinghua CHEN

Sourcing Manager, La Redoute

EDHEC MBA | Strategic Purchasing | Retail Business Development

Currently employed at La Redoute

Previous: La Redoute, EDHEC Business School, Quechua, Decathlon, Decathlon France, MBC Hardware Company, Heshan, Guangdong, PRC


Previous: Guangdong University Of Foreign Studies



    Strategic Purchaser in the retail industry with global supply chain knowhow in Europe, Asia and Africa. Strong international team leader with track record of adaptability across cultures and highly developed interpersonal and communication skills. A dynamic business developer and team player. Specialities: Leadership, Team Building, Team Management, Procurement/Purchasing, Business Strategy,Quality Auditing, Training Teams, Business Development, Coaching, Mentoring



Sourcing Manager

At La Redoute

From August 2015 to Present

Project Manager

At La Redoute

From December 2014 to August 2015

Global MBA candidate

At EDHEC Business School

From September 2013 to July 2014
Full-time Global MBA, Business Administration and Management, Entrepreneurship Track

Retail Supplier

At Quechua

From March 2013 to August 2013
• Built a product category for China stores and made sure the offer was adapted to our final customers, purchasing budget: ¥53 million • Defined the supply policy from ordering a product till delivery in stores • Analysed sales forecast and developed solutions to boost revenue (+50% Year To Date)

Custom Procurement Manager

At Decathlon

From June 2012 to March 2013
• Optimized purchasing in Asia area with €125 million purchasing budget • Built a specific flow to answer the customers’ need in China and Taiwan

Industrial Buyer

At Decathlon France

From May 2010 to June 2012
• Drew up a strategic purchasing policy for synthetic woven products with €50 million budget Implemented the purchasing policy and managed 14 global buying offices located in 12 countries (Morocco, Tunisia, Egypt, India, Sri Lanka,Thailand, Vietnam, Cambodia, Bangladesh, Indonesia, Taiwan, China) •...
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Textile Office Manager

At Decathlon

From March 2008 to May 2010
• Boosted textile business in Fujian area from €1m to €3m • Sourced 2 finished goods suppliers in the area, targeted 2 new component suppliers • Recruited 3 team members and worked together to triple the business in 2 years

Purchasing team manager

At Decathlon

From September 2006 to March 2008
• Managed a team with €11 Million purchasing budget • Recruited 2 team members and trained them in their new roles • Ensured legal, fiscal, and financial compliance

Production Leader Technical

At Decathlon

From September 2004 to September 2006
• Developed technical garments with Product Engineers in France, industrialized locally the products from design to finish goods • Assessed sub-contractor standards by Quality Assurance system and Social Compliances • Targeted and sourced one new sub-contractor to boost €2 million business

Assistant to manager

At MBC Hardware Company, Heshan, Guangdong, PRC

From July 2003 to August 2004

Guangdong University Of Foreign Studies, Guangdong

Diplôme, Guangdong University of Foreign Studies

From September 2000 to July 2003
Double diplôme en administration des affaires de l'université des etudes étrangères en partenariat avec l'université de Cambridge


  • Asia
  • Manager
  • Managment
  • Negotiation
  • Product development
  • Project management
  • Purchase
  • Quality control
  • Show all skills (12)

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