TradeDoubler

TradeDoubler is an Internet marketing company based in Stockholm, Sweden. It was founded in 1999 by Felix Hagnö and Martin Lorentzon and was listed on the Stockholm Stock Exchange in 2005. TradeDoubler has 18 offices in Europe: Sweden, United Kingdom, France, Germany, Austria, Belgium, Switzerland, Denmark, Netherlands, Spain, Finland, Ireland, Italy, Lithuania, Norway, Poland, Portugal and Russia. The TradeDoubler network includes 128,000 website publishers and 1,800 advertisers. On 15 January 2007, TradeDoubler received a buyout offer from AOL for SEK 6,332 million. This offer was later withdrawn by AOL on 15 March 2007 because of reluctance from the shareholders to sell. On 25 July 2007, TradeDoubler acquires of all the issued shares in Interactive Marketing Works Ltd and its subsidiaries ('The IMW Group'). The purchase price amounted to £56 million. The IMW Group consists of two trading entities, 'The Search Works', a well established search engine marketing agency and 'The Technology Works', a technology provider for search engine marketing which is in an investment phase, whose products include 'BidBuddy' - a search management technology. On 20 October 2009, TradeDoubler rebranded The Search Works to td Search across its European markets. The TradeDoubler product portfolio now includes: affiliate network (td Affiliate), ad network (td Campaigns), PPC and SEO (td Search), online tracking and measurement technology (td Integral). On 16 February 2010, TradeDoubler appointed a new President and CEO, Urban Gillström. On 9 November 2011, TradeDoubler agreed to transfer all of their search assets (td Search) to NetBooster.