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Alice TENTI

Rungis

En résumé

Chef de Produit
Développement commercial - Marketing opérationnel
15 ans d’expérience en vente, management et stratégie commerciale


Mes compétences :
In Vitro Diagnosis
Forecast management
Implementation of marketing plans and business pla
Fiels Support
Technical Design > Technical Specification
sales experience
Lotus 1-2-3
Microsoft Office
SAP
SAP SD Sales

Entreprises

  • Abbott Laboratories - Hematology Sales Specialist

    Rungis 2015 - maintenant ABBOTT (EMEA Hematology Business Unit) – Delkenheim – Germany
    Solution globale d'équipement pour le diagnostic In Vitro (Automation, IT, Immuno-Chemistry, Hematology and Molecular)

    Secteur : France (moitié Nord) & Belgique (Wallonie)

    Commercial :
    • Gestion des forecasts avec les équipes de ventes locales
    • Support à la vente et à la négociation des solutions en Hématologie
    • Support à la réalisation des offres commerciales et financières

    Marketing:
    • Promotion externe (Evènement client, congrès)
    • Promotion interne (réunion, formations)
  • ABBOTT DIAGNOSTICS - EMEA Hematology Business Unit - Hematology Sales specialist

    2015 - maintenant Global equipment solutions for the `In Vitro Diagnosis'' (Automation, IT, Immuno-Chemistry, Hematology and Molecular)

    Hematology Sales specialist- France (Half-North) & Belgium (Wallonia)

    Commercial-Sales:
    * Forecast management with the local sales teams
    * Support for sales and negotiation(s) of Hematology solutions
    * Support for the design / drafting of commercial and financial offers

    Marketing:
    * External promotion (Customer event, congresses)
    * Internal promotion of the sales teams (meetings, training, Newsletter)
  • ABBOTT DIAGNOSTICS - EMEA Hematology Business Unit - Hematology Sales specialist

    2015 - maintenant Global equipment solutions for the `In Vitro Diagnosis'' (Automation, IT, Immuno-Chemistry, Hematology and Molecular)

    Hematology Sales specialist- France (Half-North) & Belgium (Wallonia)

    Commercial-Sales:
    * Forecast management with the local sales teams
    * Support for sales and negotiation(s) of Hematology solutions
    * Support for the design / drafting of commercial and financial offers

    Marketing:
    * External promotion (Customer event, congresses)
    * Internal promotion of the sales teams (meetings, training, Newsletter)
  • WERFEN - Hemostasis Product Manager

    2010 - 2015 Marketing:
    * Implementation of marketing plans and business plans
    * Marketing and scientific interface with the international marketing team (US)
    * Development of communication tools for the French market (Brochures, Flyers, Advertisings, Emailing...)
    * Continue competitive ``intelligence'' : technical specifications, arguments...

    Scientific :
    * Folow-up the evaluation protocols
    * Development of opinion leaders strategy

    Training / coaching :
    * Design, development and animation of internal and customer trainings
    * Fiels Support of the sales team

    Commercial accomplishments:
    * Successful launch of ACLTOP 300 (2012), ACL AcuStar (2013) and many new reagents
    * Average annual growth: + 6% (market trend <1%)
  • WERFEN - Hemostasis Product Manager

    2010 - 2015 Marketing:
    * Implementation of marketing plans and business plans
    * Marketing and scientific interface with the international marketing team (US)
    * Development of communication tools for the French market (Brochures, Flyers, Advertisings, Emailing...)
    * Continue competitive ``intelligence'' : technical specifications, arguments...

    Scientific :
    * Folow-up the evaluation protocols
    * Development of opinion leaders strategy

    Training / coaching :
    * Design, development and animation of internal and customer trainings
    * Fiels Support of the sales team

    Commercial accomplishments:
    * Successful launch of ACLTOP 300 (2012), ACL AcuStar (2013) and many new reagents
    * Average annual growth: + 6% (market trend <1%)
  • WERFEN - solutions d'équipements spécialisées du diagnostic in vitro - Chef de Produit

    2010 - maintenant
  • WERFEN (Instrumentation laboratory) - Chef des ventes

    2008 - 2010 • Management et support des ingénieurs commerciaux
    • Garant de l’atteinte des objectifs régionaux : CA et marge
  • WERFEN - Regional Sales Manager - Northern

    2008 - 2010 * In charge of the regional goal achievement: revenue and margin
    * ACLTOP 500 launch in private and public laboratories
    * Average annual growth: + 10% (market trend <2,5%)
  • WERFEN - Regional Sales Manager - Northern

    2008 - 2010 * In charge of the regional goal achievement: revenue and margin
    * ACLTOP 500 launch in private and public laboratories
    * Average annual growth: + 10% (market trend <2,5%)
  • Werfen (Instrumentation laboratory) - Ingénieur commercial grands comptes

    2006 - 2008 • Participation au lancement d’une nouvelle gamme d’analyseurs (ACLTOP 700) dédiée aux structures de type CHU
    • Stratégie : acquérir une crédibilité technique et scientifique auprès des leaders d’opinion
  • WERFEN - Key Account Sales Manager

    2006 - 2008 * Launch of a new analysers line (ACLTOP) dedicated to University Hospitals
    * Strategy: acquire technical and scientific credibility among opinion leaders
    * Majors achievements: Nancy University Hospital - APHP - Unibionor
  • WERFEN - Key Account Sales Manager

    2006 - 2008 * Launch of a new analysers line (ACLTOP) dedicated to University Hospitals
    * Strategy: acquire technical and scientific credibility among opinion leaders
    * Majors achievements: Nancy University Hospital - APHP - Unibionor
  • WERFEN - SALES - SALES MANAGEMENT and PRODUCT MANAGER

    2004 - 2015 Solution of equipments specialized for the ``In vitro Diagnosis'' (Hemostasis - Point of Care and Auto-immunity)
  • WERFEN - Sales Rep

    2004 - 2006 * Analysers and reagents sales (ACL 9000 et ACL Elite) for private laboratories with smal and middle activities
    * Average annual growth: + 18% (market trend <4%)
  • WERFEN - Sales Rep

    2004 - 2006 * Analysers and reagents sales (ACL 9000 et ACL Elite) for private laboratories with smal and middle activities
    * Average annual growth: + 18% (market trend <4%)
  • Werfen (Instrumentation laboratory) - Ingénieur commercial

    2004 - 2006 • Vente d’analyseurs et réactifs (ACL 9000 et ACL Elite) aux laboratoires privés de petites et moyennes activités
  • WERFEN - SALES - SALES MANAGEMENT and PRODUCT MANAGER

    2004 - 2015 Solution of equipments specialized for the ``In vitro Diagnosis'' (Hemostasis - Point of Care and Auto-immunity)
  • North of France - Sales Rep.

    1990 - 2004 Solution of equipements specialized in ``In vitro Diagnosis'' (Hemostasis)

    Sales Rep. - North of France
    * Sales of equipment solution for private laboratories with smal and middle activities (STA Compact et Satellite)
    * In charge of the revenue growth and the commercial folow-up
  • North of France - Sales Rep.

    1990 - 2004 Solution of equipements specialized in ``In vitro Diagnosis'' (Hemostasis)

    Sales Rep. - North of France
    * Sales of equipment solution for private laboratories with smal and middle activities (STA Compact et Satellite)
    * In charge of the revenue growth and the commercial folow-up
  • Diagnostica Stago - Technico-commercial

    1990 - 2004 • Vente de solutions d’équipements pour structure privée de petite et moyenne activité (STACompact et Satellite)
    • En charge de la progression du CA réactifs et du suivi commercial
  • LABORATORY MAILLOT COLIN - Lab technician: Hematology & bacteriology

    1987 - 1990
  • Laboratoire Maillot Colin - Marcq en Baroeul - 59700 - Technicienne de laboratoire : hématologie et bactériologie

    1987 - 1990
  • LABORATORY MAILLOT COLIN - Lab technician: Hematology & bacteriology

    1987 - 1990

Formations

  • IUT

    Lille I 1985 - 1987 DUT

    * Additional trainings : Negotiation / Management / Animation
    * IT: Pack Office, Lotus, SAP, Sales Force, Power play
  • IUT

    Lille I 1985 - 1987 DUT

    * Additional trainings : Negotiation / Management / Animation
    * IT: Pack Office, Lotus, SAP, Sales Force, Power play
  • IUT 'A' Lille 1

    Villeneuve D'Ascq 1985 - 1987

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